Most businesses talk about creativity. But the real question is – who is creativity actually for?

On this week’s episode of The Merri-Cast, I’m joined by Robert Edmonds - founder of NRG Studios, a creative agency helping organisations bring their stories to life through content, events and campaigns.

Robert’s career began in broadcast television, working on major productions and building his craft in an environment where storytelling really matters. That experience has clearly shaped how he approaches business today.

What really comes through with Robert in this conversation is the clarity of his thinking, particularly when it comes to clients, creativity and building a business that actually works.

In this episode, Robert shares:
• Why building a business around clients, not only creativity, changes everything
• The reality of starting from nothing and reinvesting everything back into the business
• Why building a pipeline should be every founder’s first priority
• The difference between telling a story and actually creating impact

What stayed with me was his constant focus on the client – not as a buzzword, but as something practical.

If you’re building or growing a business, there’s a lot in this episode that will resonate.

Robert Edmonds:
LinkedIn: https://www.linkedin.com/in/robert-edmonds-nrg-digital/
NRG Studios: https://nrg-digital.co.uk/

Trevor:
LinkedIn: https://www.linkedin.com/in/trevormerriden/
Merriborn: https://merriborn.co.uk/
Email: trevor.merriden@merribornmedia.co.uk