Everyone tells you that podcast show notes and transcripts will give your website a valuable SEO boost.

And they might… If you understand how SEO works and build your podcast content strategy around it from day one, kind of like today's roastee, Cocktail College has done.

In addition to a fantastic show concept, slick packaging, and excellent production, Cocktail College has built out an impressive web presence, expertly leveraging SEO to grow both their show, website, and brand.

Let's look at how they've done it.

🛠️ Resources
Subscribe to VinePair's Cocktail College podcast
WorkLife with Adam Grant

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Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

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Chapters:
00:33 Introducing Cocktail College
00:44 Why your website is crucial for podcast packaging
02:43 The secret job of podcast player badges
06:38 First look: Cocktail College's cover art
08:15 Analyzing the reviews for trends and messaging
09:09 Analyzing the show title
09:57 Breaking down Cocktail College's description
12:04 First minute listen test
13:22 The problem with pre-rolls, even perfect ones
15:01 Enhancing the listener's first experience
19:06 The best day to release episodes
22:17 Why you should update your trailer regularly
27:59 Custom episode artwork: missed chance
30:58 Simple wins: episode titles
33:45 Leveraging show notes for additional SEO discoverability