『Riikka Söderlund, Katana COO, on Why AI Won't Know Your Product Exists』のカバーアート

Riikka Söderlund, Katana COO, on Why AI Won't Know Your Product Exists

Riikka Söderlund, Katana COO, on Why AI Won't Know Your Product Exists

無料で聴く

ポッドキャストの詳細を見る
Riikka Söderlund is the chief operating officer at Katana Cloud Inventory, a Finland-based platform that helps small product businesses run inventory, manufacturing, and multi-channel sales. She and host Michael Koenig discuss how AI search is affecting product discovery, why an out-of-stock product is invisible to an AI chat, and why she thinks marketing is an underused path to the COO seat. Along the way: six-week sprints instead of quarters, why Katana opened its API while SAP closed theirs, and the brand that discovered it had been selling at a loss. Why marketing is an underrated path to the COO seat, and what narrative building does for an operator that sales training does notThe six-week sprint, why four weeks is too short and eight is too long, and how she bridges the gap between a key result and an actual plan of executionProduct metadata as the new SEO, and why an out-of-stock product does not get surfaced by AI search at allThe Shopify earnings-call number: AI referral traffic to Shopify stores grew 13-fold quarter over quarterWhy Katana opened its API to any AI the customer chooses while SAP closed theirs, and why she frames that as a values choice about who owns inventory dataThe brand that did not know its cost of goods sold was negative, and the one that found $40,000 of inventory it had misplaced Riikka Söderlund is the chief operating officer at Katana Cloud Inventory, where she runs the commercial side of the business. She spent two decades in marketing, starting in Helsinki ad agencies, then a decade in consumer marketing, before joining Katana as VP of marketing and later CMO. She studied communications, and she credits narrative building as the skill that carried across from marketing into operations. Katana serves merchants in over 70 countries, with more than $3 billion in gross merchandise value flowing through the platform. Chapters 0:00 Cold open1:04 Introducing Riikka Söderlund and Katana2:12 From Helsinki PR to Vogue and Oprah3:55 Why old-era marketing skills became rare6:05 What COOs should learn from marketers7:24 Storytelling, listening, and internal communication10:37 Founder gravitas versus learned operator skill11:53 Training to be a COO before the title14:15 Running Katana day to day15:22 Goal setting and the six-week sprint19:16 Physical goods, SAP, and the market gap25:01 The golden era of creativity and branding30:35 Product metadata is the new SEO33:44 AI search and the internet economy36:33 Opening the API while SAP closed theirs38:06 Training for product management42:02 The brand that didn't know it was losing money43:43 Harry Potter and the invisible inventory Mentioned in this episode Katana Cloud Inventory: https://katanamrp.comShopify: https://www.shopify.comSAP: https://www.sap.comSalesforce: https://www.salesforce.comGong: https://www.gong.ioLovable: https://lovable.devClaude Code: https://claude.com/product/claude-codeCannes Lions: https://www.canneslions.com Connect with Riikka LinkedIn: https://www.linkedin.com/in/riikkasoderlund/Katana Cloud Inventory: https://katanamrp.com Connect with Michael LinkedIn: https://www.linkedin.com/in/michael-koenig514Building Helm: https://helmapp.ai Subscribe to Between Two COOs Apple Podcasts: https://podcasts.apple.com/us/podcast/between-two-coos-with-michael-koenig/id1596195041Spotify: https://open.spotify.com/show/4OQY2oizo3rWUlwhmtdpSiNewsletter: https://betweentwocoos.com
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません