about what it really looks like to build as an independent artist when nothing is happening overnight. He talks about coming from Diana, Texas, moving to Dallas in 2021, spending years making music in private, and what changed once he got serious about consistency, content, and actually giving the music a structure instead of just dropping songs whenever they were done.

We also get into EARTHQUAKE, the run of releases that helped create real motion, the idea behind 2002 SKYLINE, and why direct-to-consumer matters to him as much as streaming does. This episode is really about trying to turn online attention into a real audience, one song, one post, and one show at a time.

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This week, the guys react to the USA’s World Cup run ending with a 4-1 loss to Belgium, what went wrong defensively, Christian Pulisic’s injury, and where USMNT goes from here after another Round of 16 exit. Mike and Justin also get into the latest LeBron James rumors, whether Cleveland, Miami, or Golden State makes the most sense, and what the Lakers still need around Luka Doncic as they continue searching for wing help.

Later, the guys move into music with NoJo Wallace’s Goldie II, his direct-to-fan release approach, and whether more independent artists should try selling music outside the usual streaming platforms. They also debate the song of the summer, talk Trim’s Nicki Minaj comparisons, J. Cole launching The Fall-Off Magazine, physical media in hip hop, and new music from the Dallas scene they’ve been listening to.

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This week, the guys react to a wild stretch in sports as the USA advances in the 2026 World Cup and the NBA offseason keeps shifting by the day. Mike and Justin talk through USA’s win over Bosnia, the upcoming matchup with Belgium, LeBron James leaving the Lakers, where he could go next, and how Los Angeles is trying to rebuild around Luka Doncic with Walker Kessler, Collin Sexton, Quentin Grimes, and more.

They also get into Jaylen Brown being traded to the 76ers, what it means for Boston and Philadelphia, Santi Aldama joining the Mavericks, Ja Morant heading to Portland, Kawhi Leonard returning to Toronto, and LaMelo Ball teaming up with Anthony Edwards in Minnesota. Later, the guys move into music and culture with BET Awards reactions, Cardi B and BIA, T.I.’s possible final album, B.o.B, corny rappers, new music, and more.

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Coach Tev joins Target Talk for a conversation that shows how naturally all of his worlds connect. From growing up in Irving and being deep into sports, to later finding music and developing a real eye for film and visual storytelling, he talks about the experiences that shaped how he moves as an artist now.

We also get into the way he thinks about visuals, why building a full world around the music matters to him, and what that looks like with the new music he has on the way. Between the conversation around storytelling, live performance, and how intentional he is with every release, this episode gives a strong look at what makes Coach Tev’s approach feel so distinct.

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This week, the guys break down a packed week in sports, starting with the 2026 World Cup as the USA moves toward the knockout rounds and the group stage begins to take shape. They also get into the latest NBA movement, including Giannis Antetokounmpo being traded to the Miami Heat, the Dallas Mavericks hiring Dusty May, the 2026 NBA Draft, Austin Reaves staying with the Lakers, and what could be next for Dallas, Miami, and Los Angeles.

Later, Mike and Justin move into music with a conversation about the passing of producer Tay Keith, the 2026 XXL Freshman list, YG’s new album The Gentlemen’s Club, The Paradox, and more.

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Amp Buchanan joins Target Talk for a conversation about what A&R really looks like when the cameras are off. He breaks down the unglamorous side of the job, what labels and executives are actually paying attention to, and why authenticity still matters more than inflated numbers. He also talks about building The Ntrl Co., working with some of the city’s top producers, and how he approaches helping artists move from raw talent to something ready for the next level.

We also get into Dallas as a music city, what it still gets right, what it still gets wrong, and why so much of this comes down to timing, trust, and structure. From helping connect deals for artists like RJ the Weirdo and Saige Michael to speaking on the state of the scene more broadly, this episode gives a real look at the business side of music from someone who has been in the middle of it.

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‘Sekend joins Target Talk to talk about the long road behind the music, from growing up as a pastor’s son and singing in church to studying at Berklee and slowly stepping into his own identity as an artist. He reflects on what church gave him, how he first started taking singing seriously, and why creating a clear separation between Cedric Jackson II and ‘Sekend became important once the music started feeling fully his.

We also get into the move to LA, how he landed with Kanye West’s Sunday Service, and what that experience taught him about performance, preparation, and thinking bigger. Plus, ‘Sekend talks Helluva Night, the live show behind it, and why this next chapter feels like the right time to put even more of himself out front.

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This week, the guys discuss the World Cup finally getting underway, what to expect from the early group stage, and which teams look like real contenders. They also get into Patrick Mahomes becoming the first player tied to a contract worth more than half a billion dollars, plus Tom Brady launching “Good Nut” coconut water.

They also break down the Knicks taking control of the Finals after the Spurs blew a 29-point lead in Game 5, including De’Aaron Fox’s late decision making and Victor Wembanyama missing two huge free throws. In music, they touch on Vince Staples’ Crybaby and Blink-182 revisiting Take Off Your Pants and Jacket.