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Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy

In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out.

From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades of insight on what separates mature MSPs from the rest. He doesn’t pull punches—and he doesn’t believe talent alone is enough. If you're tired of duct-taping your business together with hustle, this conversation is your roadmap to building a resilient, scalable MSP.

Topics Covered:

• Why “doing it all yourself” is holding your MSP back
• How to reposition the vCIO role for long-term client impact
• The one thing your org chart says about your growth ceiling
• Why PAX8 Academy is reengineering the MSP maturity model

Find Rex Frank onsite at Pax8 Beyond!

Read the article inspired by this interview on the Fox and Crow Group blog.

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.

Learn more at:

Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution

Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel Vendors

Fox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses

Book time with Carrie here!

Be a guest on WIN! We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.