Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
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Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
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In this episode, Mark Bonham shares his extensive journey through the media and ad tech industry, highlighting the evolution of measurement, infrastructure, and innovation in streaming and linear TV. Discover how CCR Technologies is shaping the future of media workflows and measurement in a fragmented digital landscape.
CHAPTERS
00:00 Introduction and Guest Background 02:00 Mark Bonham's Personal and Professional Journey 03:46 Starting in Investment Banking and Ad Tech 06:58 Transition to Media at Samsung and ACR Innovation 10:03 Building Samsung Ads and Monetization Strategies 14:09 Acquisition of ACR Companies and Industry Impact 19:52 Founding CCR Technologies and Infrastructure Foundations 25:01 Opportunities in Streaming and Linear Measurement 29:50 Base Layer Data and Addressing Fragmentation 34:46 The Future of Media Infrastructure and Innovation 40:08 Client Collaboration and Industry Challenges