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Reviews are vanishing & Amazon won't say why

Reviews are vanishing & Amazon won't say why

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Date: September 7th, 2026 Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop orders most sellers haven't noticed. Key Points Discussed: Reviews disappearing off listings with no Performance Notification, no Account Health violation and no email — dozens per listing, in some cases more than a hundredOr Shamosh's read: it looks consistent with a broader review re-evaluation, but Amazon hasn't announced anything, so he won't call it a Q4 purgeWhy competitor sabotage is the wrong starting point — Vine reviews vanishing too, removals hitting multiple ASINs, and unrelated sellers losing reviews the same daySamuel Cohen on what a genuine attack looks like in supplements: flooding a listing with reviews in both directions, then reporting either direction as manipulationCory Martin's case — roughly 35% of organic reviews lost, traced to a backend classification mismatch on the parent ASIN via Amazon's own missing-review diagnosticSana Ullah's case — 25 reviews gone with no notice, returning on their own at two or three a dayThe seven-step response: screenshot and date everything, save review URLs and reviewer names, check your variations, confirm new reviews still publish, audit how you ask for reviews, don't lead with the competitor theory, and escalate with identified reviews rather than aggregate countsLast-click attribution stats — 44 to 47% of shoppers who first heard about a brand on TV, YouTube or a podcast still order through Google search, and only about 22% of TikTok-sourced shoppers check out on TikTokAmazon Accelerate, September 22 to 24 at the Seattle Convention Center: why the Seller Café, the hallway networking and the Block Party justify the trip more than the main stage content doesTop Dog Summit, September 8 to 10 in Limassol, Cyprus — 80 seats, sellers only, workshops and one-on-ones instead of keynotesThe rest of the September map: Alibaba CoCreate, Commerce Roundtable and Amazon Ads unBoxed, plus DealCon in Austin in OctoberHiggsfield's Ad Multiplier — swapping the person, wardrobe and setting in a proven video ad while the cuts, pacing, camera motion and audio stay locked, with localised captions and synthetic voiceover per marketplaceInventory as collateral rather than just a use of cash, and revolving credit lines secured against stock such as eCapital's Liquid Inventory35% off Standard and Expedited Multi-Channel Fulfillment (MCF) rates on TikTok Shop orders shipped to US addresses since July 16th, running for at least 12 monthsThe catch: orders only qualify if they reach Amazon tagged through a participating integration partner, and the discount replaces rather than stacks with 2026 Preferred Pricing on TikTok orders Links Mentioned: The BDSN archive of past issuesOr Shamosh's Amazon Sellers AppealAthena's 7-9 figure ecom founder evening at Amazon AccelerateTomer Rabinovich's Top Dog SummitAlibaba CoCreateCommerce RoundtableAmazon Ads unBoxedDealConFull list of European ecom eventsHiggsfield Ad MultiplierHiggsfield MCP address for the Claude connectorSee how eCapital's Liquid Inventory worksStack Influence (10% off this month)Blueland micro-influencer case study with Stack InfluenceAmazon's MCF calculator Hot Picks: Alexa can now alert customers when they might like something newAmazon's response to the FTC's lawsuit about sponsored adsChatGPT shopping results now come from product feeds onlyCreator industry admits fee pricing is out of control Stump Bezos Answer: YouTube does over $45 billion in annual ad revenue, on top of the $350 billion-plus Google grosses from search advertising. Parting Shot: "Develop success from failures. Discouragement and failure are two of the surest steppingstones to success." — Dale Carnegie Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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