Revenue Is Up. So Why Does the Business Feel Broke?
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Revenue Is Up. So Why Does the Business Feel Broke?
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Revenue is up, the team is bigger, and money still feels tighter than it did two years ago. Most founders assume the answer is to sell more.
In this episode, Tracie Taylor looks at why a business can be profitable on paper and still short on cash, and how the P&L and balance sheet work together to show where the profit actually went. Using the example of a growing engineering firm, she follows the money to an unexpected place: the step where invoices get reviewed, which turns out to be delaying cash and quietly eroding margin at the same time.
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