Episode Summary
Most men don’t get spaces to slow down, feel, and connect. Sascha Lewis decided to build one.
As co-founder of EVRYMAN, Sascha turned men’s emotional wellness into a movement—creating retreats where real conversation replaces performance.
Host Dan Berger talks with Sascha about the reality behind these experiences: how they work, why they matter, and what it takes to make them sustainable. From 10,000-person yoga events in Central Park to deeply human men’s circles in the Berkshires, this episode explores what happens when culture, business, and consciousness meet.
Episode Themes
- The state of modern masculinity and belonging
- How men’s retreats create community and release pressure
- Real talk vs. performative vulnerability
- Marketing and scaling authentic experiences
- Sustaining connection after the high of a retreat
Chapters
00:00 – Intro
Dan Berger introduces Sascha Lewis—founder, builder, and cultural entrepreneur.
01:20 – The 10,000-person yoga class
Central Park, JetBlue yoga mats, thunder, lightning, and lessons learned.
05:00 – Starting EVRYMAN
How a simple men’s group became a global movement.
07:00 – Why men need spaces to feel
Breaking through the armor—fear, purpose, and emotional honesty.
10:00 – Designing emotional retreats
What makes men open up—and what doesn’t.
15:00 – Fun as healing
Why tug-of-war and talent shows matter more than you’d think.
19:00 – Marketing meaning
The hardest part of the retreat business—and how EVRYMAN found its audience.
25:00 – Scaling heart-driven work
Why EVRYMAN paused retreats to focus on sustainable community.
28:00 – Closing
Sascha’s advice: build the community first, the business second.
About the Guest – Sascha Lewis
Sascha Lewis is a co-founder of EVRYMAN , a global men’s emotional wellness platform helping men connect more deeply with themselves and others.
He’s also Director of Culture & Commerce at Dutchfield LLC and previously co-founder of Flavorpill Media, pioneering digital culture and live experiences.
His career spans creative entrepreneurship, large-scale events, and leading wellness-driven communities worldwide.
Learn more: evryman.com
Social Media: LinkedIn
About the Assemble Podcast
Welcome to the Assemble Podcast. I’m Don Berger, founder of Assemble Hospitality Group.
We build purpose-designed spaces for small team offsites and retreats, because the biggest things happen in the smallest rooms.
This show explores retreats in all forms—corporate, lifestyle, wellness, and endurance training—and the culture shifts that happen when people step away from the everyday. You’ll hear lessons from operators, facilitators, and leaders who design experiences that move the needle.
Our goal: give you the playbook for building clarity, trust, and belonging on your team—or in your community.
Learn more: assemblehospitality.com
Social Media: Facebook | Instagram | LinkedIn | YouTube
Credits: Hosted by Don Berger, Founder & CEO of Assemble Hospitality. Recorded at Assemble’s Boise Retreat House. Produced by KazCM, part of the QuietLoud Studios podcast network. Distributed on SportsEpreneur.