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What happens when you take a material known for aerospace, automotive and high-performance applications and bring it into industries that have relied on steel for decades?

On this episode of the Entrepreneur Like ME Podcast, Courtney sits down with Willie and Eli Rytlewski of CF SPAN to talk about CarbonBar, their carbon fiber solution designed to bring strength, durability and lightweight performance into new industries and everyday applications.

But this conversation is about much more than carbon fiber.

Willie and Eli share the story behind CF SPAN, what it takes to introduce a new product into established industries, the importance of understanding your customer before going to market, and why even the best innovation still has to make business sense.

We also get into the realities of manufacturing and scaling, building the right team, listening to customer feedback, becoming cost competitive, and creating systems that allow a growing company to move from a great idea to a sustainable business.

Whether you're developing a new product, trying to disrupt an established industry, or simply figuring out how to turn your idea into something customers will actually buy, this conversation is a reminder that innovation isn't just about creating something new—it's about solving a real problem and building the business around it.

Learn more about CF SPAN and CarbonBar:
www.cfspan.com

Sponsored by the Michigan Economic Development Corporation (MEDC) – Make it in Michigan with the support of a robust partner network designed to help entrepreneurs succeed. Learn more at michiganbusiness.org.

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