I wanted to share the Hawke Media marketing agency with our community because I believe what they are doing is unique and very useful for startups and SMB’s. During this episode, we got insight into Erik Huberman’s perspective on marketing strategy and learned about Hawke Ventures as well.

Dr. Mary Beth McCabe is doing what she can to foster world peace through cultural exchange and solo travel. She shared how she is able to reach women of a certain age including six minute weekly podcasts focusing on different countries and cities.

Andrew Dworschak from Yakoa highlighted the challenges of intellectual property protection in the digital age, using AI to monitor and manage brand infringements, while also pointing out opportunities to be had from licensing.

Rethinking Aging Club Podcast founder Linda Sherman and co-host Debbie Howard who both have extensive backgrounds in marketing contributed their perspectives.

Recorded on June 11, 2026, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.

Erik Huberman, Founder and CEO, Hawke Media; Founding Partner, Hawke Ventures

Mary Beth McCabe DBA, Professor of Marketing, Point Loma Nazarene University, and National University; Owner, Sun Marketing Agency; TravelBest Podcast on Apple; 5 Steps to Solo Travel Mary’s Website

Andrew Dworschak, Co-Founder, Yakoa "Your Digital Rights Protection Layer"

Resources:
On the topic of Market Research, we had on our Rethinking Aging Club Podcast February 5, 2026 Nikolaos Dimitriadis, PhD, who spoke about Neurometrics outperforming traditional market research.

Dr. Mary replaces "Women of a certain age" with "Women in their prime".

Our BoomerTechTalk.com episode page has additional resources.

LinkedIn Show Post

Co-Hosts: Linda Sherman and Debbie Howard

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman

Our May 14, 2026 Project Updates episode featured Care2U Mobile Urgent Care, Thine AI Companion and Lunalino Home.

Lon Hecht, CEO of Care2You, explained their innovative model, which replaces ER visits and hospitalizations with in-home care. The model involves deploying clinicians like physician assistants, nurse practitioners, or paramedics to the home, accompanied by ER or hospitalist physicians via telehealth to patients' homes within 2-4 hours. Care2You treats complex medical needs, including pneumonia and congestive heart failure, COPD, infections, and dehydration (not immediately life threatening like heart attacks and head injuries), at a third of the cost of hospital care. We discussed the challenges and costs of using this model to solve the needs of rural care. Care2U also serves Senior Living communities.

King Lunalilo Trust provides long-term care and adult day care at Lunalino Home, as well as meal delivery services, grounded in Hawaiian culture and values. CEO Keola Dean described how Lunalino Home is able to provide unique entertainment and activities donated by a community that highly respects King Lunalino, who is fondly remembered as a progressive monarch.

Pratyush Rai described the concept of Thine, an AI platform designed to understand people with deeper context through conversations and other digital interactions. Thine was the next step after Foyer’s Merlin.

Pratyush highlighted the benefits of Thine for both young people and older adults, helping to manage information and improve productivity.

Linda Sherman has been beta testing Thine since May 1st and found it is unique in learning ambiently and piecing together conversations and environments. Thine can perform directed AI agent types of tasks when you connect it to your Google Drive and gmail. It also works with Slack. She has recently given her Thine a name - Richard - inspired by Linda’s relationship with her friend Richard Sherman who wrote the original music in our podcast intro and outro called Serenity.

Recorded on May 14, 2026, this episode is part of our Project Updates Series. Speakers are listed in their order of appearance.

Lon Hecht, CEO, Care2U Mobile Urgent Care, Bringing ER & Hospital-level Care to Your Home

Keolamaikalani (Keola) Dean, CEO, King Lunalilo Trust and Home

Pratyush Rai, Co-Founder and CEO, Thine AI Companion (in beta) and already successful Merlin, both by Foyer.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard and Ray Gordon

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman

Our Rethinking Aging Podcast April 23, 2026 episode featured co-founders from three outstanding rehabilitation tech companies: Gravitrex, Accelera, and Morla Moves. Kira Burns from Gravitrex discussed their mobile gait trainer, which provides consistent unweighting without a motor, aiming for a $15,000 price for Skilled Nursing use. Mike Wing from Accelera highlighted their stochastic resonance stimulation technology, priced at $399 for a set of two devices, benefiting balance, mobility and rehabilitation. Ozlem Mertoglu from Morla Moves presented their AI-driven movement intelligence platform, offering real-time feedback and analysis without wearables, with a $9.99/month subscription model, lower annually or as an employee benefit.

Recorded on April 23, 2026, this episode is part of our CES Highlights, PT & OT and Falls Prevention and Balance Series. Speakers are listed in their order of appearance.

Kira Burns, Co-Founder and CEO, Gravitrex
Gravitrex is an AgeTech Collaborative from AARP portfolio company

Mike Wing, Co-Founder and COO, Accelera
Accelera is an AgeTech Collaborative from AARP (ATC) portfolio company (Spring 2026 cohort)

Ozlem Mertoglu, Co-Founder and CEO, Morla Moves

CES 2026:
Accelera was a pitch contestant in ATC’s AgeTech After Dark competition
Morla Moves exhibited in the Netherlands pavilion
Gravitrex participated in the City of Phoenix booth

Resources:
ATC for Gravitrex 11-13-25

Gravitrex Pitch to Tokyo Win City of Phoenix News 3-4-26

ATC for Accelera spring 2026

We mentioned Accelera will be presenting during the bootcamp at Mary Furlong’s What’s Next Longevity Summit at CITRIX at UC Berkeley, June 16 - 18. Co-hosted by AgeTech Collaborative from AARP. Use RAC20 promo code.

Thank you to Morla Moves co-founder and CPO Hakan Mertoglu for your support in setting up this episode.

BoomerTechTalk.com episode page with additional resource links

LinkedIn Show Post with carousel of photos of speakers, companies and products

Co-Hosts: Linda Sherman, Ray Gordon and Debbie Howard

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman

April is Parkinson’s Awareness Month. April 11 is World Parkinson’s Day. We had three excellent speakers with products and a service that support people living with Parkinson’s.

Bryce Perry shared his 15-year journey with Parkinson's, emphasizing the importance of understanding Parkinson’s not just being aware of it. Bryce hosts two Parkinson’s support podcasts, is doing a special series on sleep and has 700 on a waiting list for The Club an upcoming support community app.

Vicki Mayo introduced TouchPoint Solution’s haptic wearable TouchPoints, which use patented BLAST technology with gentle alternating bilateral stimulation to help manage stress and tremors. Thodian is a new introduction that integrates with Apple Watch or FitBit.

Tyler Susko PhD explained Cadence Adaptive Shoes, which use variable friction to improve gait and stability, benefiting over 40,000 users. The attractive shoes, priced at only around $199 have shown durability in clinical trials, lasting over a million scuffs. Tyler went into details on how they were created.

All agreed that getting users involved early in the development process is essential.

Recorded on April 9, 2026, this episode is part of our Parkinson’s Series. Speakers are listed in their order of appearance.

Bryce Perry, Creator and Host, Doing Life Today Community and Podcasts;
Parkinson’s Advocate; New app The Club

Vicki Mayo, Founder and CEO, Touchpoint Solution - Touchpoints wearable; Co-Founder / Principal Owner, Mayo Global

Tyler Susko, PhD, Founder and CTO, Cadense - adaptive shoes
Cadense is an AgeTech Collaborative from AARP portfolio company

References

Bryce Perry’s Doing Life Today Community and Podcasts
Living with Parkinson’s a Practical Guide
Host of the podcast: Living with Parkinson's The Good, the Bad and the Reality

Press: TouchPoint Solution
Trend Hunter: Calming Haptic Tokens by Kanesa David 1-19-26

Press: Cadence
Prevention Magazine: These Adaptive Sneakers Are a ‘Lifesaver’ for People With Walking Difficulties by Hannah Joen 4-18-25

BoomerTechTalk.com episode page with additional resources links

LinkedIn Show Post

Co-Hosts: Linda Sherman, Ray Gordon and Debbie Howard

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman

March is National Nutrition Month. We were fortunate to have three high level nutrition experts join us for our discussion of nutrition for healthy longevity. Kim Fisher highlighted the importance of adequate protein and micronutrient intake for older adults, especially those on GLP-1s. She explained how the Innovation Institute for Food and Health at UC Davis is producing startups like Amplifye and Caffree, which enhance protein absorption and decaffeinate coffee, respectively. Leo Grady, PhD, from Jona Health discussed the gut microbiome's impact on health, emphasizing the use of AI to curate published research and personalize dietary recommendations. Monique Nadeau from EatLove detailed their platform's ability to provide personalized nutrition prescriptions, integrating with grocery and restaurant partners to make healthy eating affordable and convenient. Jona and EatLove exhibited in the CES 2026 ATC pavilion.

Recorded on March 26, 2026, this episode is part of our Longevity, Nutrition and CES Highlights Series. Speakers are listed in their order of appearance.

Kim Fisher, Director of Programs, Innovation Institute for Food & Health, UC Davis
Founding Director, Food and Health Angels
Kim spoke on a CES 2026 panel on GLP-1's in the CTA Women's Health Summit

Leo Grady, PhD, Founder and CEO, Jona; CEO in Residence at Breyer Capital
Jona Health is an AgeTech Collaborative from AARP (ATC) Portfolio Company

Monique Nadeau, Co-Founder and CEO, EatLove PRO
Faculty Fellow, Cornell Joan Klein Jacobs Center for Precision Nutrition and Health
EatLove is an AgeTech Collaborative from AARP Portfolio Company

Resources:
Kim Fisher CES 2026 Women’s Health GLP-1s panel
Video

Press:
Jona
Pharmaphorum The New Frontier of Microbiome-Directed Human Health 6-18-24

EatLove
Forbes Nutrition Based “Prescriptions” Makes Its Way Into The American Mainstream by Rebecca Suhrawardi 2-3-23

BoomerTechTalk.com episode page with additional resources links

LinkedIn Show Post with photos of our speakers at CES

Co-Hosts: Linda Sherman, Ray Gordon and Debbie Howard

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman

We featured two founder CEO’s with outstanding, affordable longevity products. Both of these brilliant women and their teams provided ten minute lie-down experiences for attendees in the AgeTech Collaborative from AARP pavilion at CES 2026.

Anna Gudmundson explained how Sensate uses low-frequency sound vibrations to tune the vagus nerve. She noted the results of a study conducted in Lisbon which demonstrated significant reductions in heart rate and stress-related brainwaves after using Sensate. Users easily carry their Sensate’s around, enjoying meditation and calming where they wish to have it. Reviews show that Sensate has been effective for panic attack sufferers and fosters long term stress management and resilience.

Meredith Perry introduced the Elemind wearable headband that uses sound pulses to help users fall asleep faster and improve deep sleep. The product, which has a median sleep onset time of 10 minutes, was tested at CES 2026, where it successfully put people to sleep amidst the show's noise. Meredith has also been seen in noisy spots from a ferry to outside a Giants football game tailgate with Elemind’s “Sleep with Our CEO” campaign. Debbie Howard commented how light and comfortable Elemind is.

Sleep Awareness Week 2026 was March 8-14.

Recorded on March 12, 2026, this episode is part of our Longevity and CES Highlights Series. Both Elemind and Sensate are AgeTech Collaborative from AARP portfolio companies. Speakers are listed in their order of appearance.

Meredith Perry, Co-Founder and CEO, Elemind Technologies

Anna Gudmundson, Founder and CEO, Sensate

Resources Elemind:
WIRED: Brain Gear is the Hot New Wearable 12-22-25 by Emily Mullin
Essential Tremor Study published in Nature Non-invasive suppression of essential tremor via phase-locked disruption of its temporal coherence 1-13-21

Resources Senscape:
PC Mag Fit for the Future Top Wellness Gadgets CES 2026
Maatricht Study

Our BoomerTechTalk.com episode page provides additional Press and Studies for Elemind and Sensate

LinkedIn Show Post - please see our carousel of photos of our speakers and their CES 2026 exhibits.

Co-Hosts: Linda Sherman, Ray Gordon and Debbie Howard

We record Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.

Music: Solemnity written and performed by Richard Sherman