Restaurant Marketing You Can Track — Brett Linkletter, Dishio
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Restaurant Marketing You Can Track — Brett Linkletter, Dishio
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The conversation delves into the challenges of restaurant marketing and the evolution of marketing strategies in the industry. It explores the power of digital marketing, the importance of targeting and tracking in restaurant marketing, driving repeat business, and the development of a marketing platform to address the needs of the industry. The conversation covers the evolution of e-commerce advertising, the challenges of proving ROI, the complexity of marketing funnels, the journey of building a tech product, raising funds, aspirations for the industry, the power of personalization and AI, and the engagement and consultation process. The key takeaways include the importance of personalization and data-driven marketing in the restaurant industry.
Takeaways
- Restaurant marketing challenges
- Targeting and tracking in restaurant marketing Personalization
- Data-driven marketing
Chapters
- 00:00 The Evolution of Restaurant Marketing
- 02:56 The Power of Digital Marketing
- 08:09 Targeting and Tracking in Restaurant Marketing
- 17:54 Driving Repeat Business
- 22:58 Building a Marketing Platform
- 24:00 The Evolution of E-commerce Advertising
- 25:19 The Challenges of Proving ROI
- 26:12 The Complexity of Marketing Funnels
- 27:38 The Journey of Building a Tech Product
- 28:21 Raising Funds and Aspirations for the Industry
- 35:46 The Power of Personalization and AI
- 41:57 Engagement and Consultation Process