Most founders think they know what business they're in.

They're wrong.

In this Recognition Gap Audit, KJ sits down with professional organizer and coach Alison Kero to uncover one of the most common positioning mistakes experts make: defining their business by the service they provide instead of the transformation they create.

What begins as a conversation about organizing homes quickly reveals something much deeper. Alison isn't really helping people create tidier closets or more functional pantries. She's helping them quiet overwhelm, rebuild confidence, make better decisions, and become the person they want to be.

Through a live, unscripted conversation, KJ demonstrates how one shift in perspective can completely change the way an expert talks about their work and the value the market assigns to it.

If you've ever wondered whether you're accidentally marketing the wrong business, this episode is for you.

What you'll hear in this episode:

• Why most founders define their business too narrowly
• The difference between the service you provide and the transformation you create
• Why the visible result of your work is rarely what clients are actually buying
• How identity shifts create stronger positioning than tactical outcomes
• KJ's live Recognition Gap diagnosis and the positioning breakthrough that reframed Alison's entire business

Because the business you think you're in might not be the business your clients are actually buying.

RESOURCES AND LINKS

Learn more about the Recognition Report & Roadmap™: https://www.kjblattenbauer.com/recognition-roadmap

Subscribe to SAY MORE: https://www.kjblattenbauer.com

Connect with KJ on Instagram: www.instagram.com/kjblattenbauer

Get your copy of Pitchworthy: https://www.kjblattenbauer.com/book