What were the standout moments from Season 10 of Data Malarkey?

In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites from across Season 10. This "greatest hits" episode brings together a brilliant and eclectic mix of guests and topics, from gender equality in football and inclusion in advertising, to online safety, AI, insight, the four-day week, startup success, and making sense of data in organisations.

Featuring clips from Karen and Charlie Dobres, former Directors of Lewes FC, Ali Hanan, Harriet Kingaby, Ahti Heinla, Dino Delić, and Charlotte Rae, this episode is both a recap for existing listeners and a perfect jumping-in point for anyone new to Data Malarkey.

In this episode, you'll hear:

• How Lewes FC used attention, sponsorship, and crowd-building to drive gender equality in football

• Why equal FA Cup prize money remains a live issue

• What the new ROI - "return on inclusion" - means and how it drives advertising effectiveness

• Why the collapse of truth online should worry all of us

• How Skype and Starship Technologies were built from early-stage uncertainty into category-changing, global scaling businesses

• What the four-day week really means, and why it can improve both wellbeing and productivity

• Why many organisations still struggle to communications turn data into useful action

• How better questions, better framing, and better internal alignment lead to better decisions

Featured guests and themes:

• Karen and Charlie Dobres on Lewes FC and Equality FC

• Ali Hanan on return on inclusion

• Harriet Kingaby on truth, trust, and AI

• Ahti Heinla on Skype, Starship Technologies, and building world-changing tech

• Dino Delić on data, action, and why tools are not the problem

• Charlotte Rae on the four-day week

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com