Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Real Talk With Sean, I’m joined by Louise Linehan, Daniel Brooks and Reena Bowden for a thought-provoking conversation on the future of digital marketing, the impact of AI, and how businesses need to adapt.

We tackle some of the most pressing topics in today’s industry, including how AI is reshaping roles, the increasing complexity of communicating with the C-suite, and the risks and ethical dilemmas posed by AI-driven digital surveillance.

My Guests:Louise Linehan – https://www.linkedin.com/in/louise-linehan/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Reena Bowden – https://www.linkedin.com/in/reenabowden/

Topics Covered:

- What digital jobs will still exist by 2030 and how AI is reshaping the workforce

- The rise of new roles like content systems designers and brand evangelists as responses to AI

- Shifting communication strategies: How to effectively engage the C-suite in the age of AI

- Best practices for communicating the value of SEO and AI visibility to top executives

- The fine line between digital surveillance and privacy: How much is too much?

- The ethical challenges of AI in marketing: Managing trust and transparency in AI-generated content

- Will AI ever replace the creative and human side of marketing? Exploring the future of AI-driven creativity

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In this episode of Real Talk With Sean, I’m joined by Marc Sirkin, Lottie Namakando, Jack Lingard, and Ellie Wraith for an insightful, no-holds-barred discussion on the rapidly evolving world of SEO, AI, and digital marketing. We look into how AI is reshaping the industry, the future of education in an AI-driven world, and the skills that will matter most as we move forward. From the value of university degrees to the rise of AI agents, this episode covers it all, offering expert perspectives on what’s next in the digital space.

My Guests

Marc Sirkin – https://www.linkedin.com/in/marcsirkin/

Lottie Namakando – https://www.linkedin.com/in/lottie-n-1485423b/

Jack Lingard – https://www.linkedin.com/in/jack-lingard/

Ellie Wraith – https://www.linkedin.com/in/elliewraith/

Topics Covered:

- Is university still relevant in an AI-first world?

- The value of soft skills vs. technical expertise

- Can AI replace traditional learning and execution in digital marketing?

- The rise of AI-driven marketing tools and their limitations

- How digital marketing agencies are adapting to AI advancements

- The human side of AI: judgment, creativity, and strategy

- Will AI agents take over the digital marketing space?

- The challenges of validating AI-driven content

- The singularity: Are we already living in it? What does it mean for AI and marketing?

In this special panel show, I’m joined by an expert panel of voices in healthcare and digital marketing to discuss the growing influence of AI in healthcare. From the ethical concerns of AI-driven medical advice to the challenges of ensuring accurate and trustworthy information, we dive into how AI models like ChatGPT and Claude are reshaping the way patients access healthcare information online.

Our panel includes:

Sophie Randall, Director at Patient Information Forum (PIF)

Dr. James Davidson, Founder at MedCourse & White Coat SEO

Sarah Pokorná, CMO at HealthyLine | Co-Founder at Impulse Riot

Geoff Meakin, Healthcare SEO Consultant

Roger Donald, Head of Digital, Web Services at NHS England

Gavin Williams, Clinical Health Writer

Topics covered include:

- The ethical challenges of using AI for medical information

- The psychological impacts of AI-driven health searches

- How healthcare providers and professionals are adapting to AI

- Managing trust and transparency in AI-generated health advice

- The future of structured data, health literacy, and the role of government regulation

Connect with the panellists:

Sophie Randall - https://www.linkedin.com/in/sophie-randall-b005017/

Dr. James Davidson - https://www.linkedin.com/in/james-davidson-wcseo/

Sarah Pokorná - https://www.linkedin.com/in/sarah-pokorna/

Geoff Meakin - https://www.linkedin.com/in/geoff-meakin/

Roger Donald - https://www.linkedin.com/in/roger-donald-5a7a535/

Gavin Williams - https://www.linkedin.com/in/gavin-williams-health/