In this special panel show, I’m joined by an expert panel of voices in healthcare and digital marketing to discuss the growing influence of AI in healthcare. From the ethical concerns of AI-driven medical advice to the challenges of ensuring accurate and trustworthy information, we dive into how AI models like ChatGPT and Claude are reshaping the way patients access healthcare information online.

Our panel includes:

Sophie Randall, Director at Patient Information Forum (PIF)

Dr. James Davidson, Founder at MedCourse & White Coat SEO

Sarah Pokorná, CMO at HealthyLine | Co-Founder at Impulse Riot

Geoff Meakin, Healthcare SEO Consultant

Roger Donald, Head of Digital, Web Services at NHS England

Gavin Williams, Clinical Health Writer

Topics covered include:

- The ethical challenges of using AI for medical information

- The psychological impacts of AI-driven health searches

- How healthcare providers and professionals are adapting to AI

- Managing trust and transparency in AI-generated health advice

- The future of structured data, health literacy, and the role of government regulation

Connect with the panellists:

Sophie Randall - https://www.linkedin.com/in/sophie-randall-b005017/

Dr. James Davidson - https://www.linkedin.com/in/james-davidson-wcseo/

Sarah Pokorná - https://www.linkedin.com/in/sarah-pokorna/

Geoff Meakin - https://www.linkedin.com/in/geoff-meakin/

Roger Donald - https://www.linkedin.com/in/roger-donald-5a7a535/

Gavin Williams - https://www.linkedin.com/in/gavin-williams-health/