Real Food Revolution: Launching Ultra Gels, Conquering China, and the Science of Gel 2.0
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Real Food Revolution: Launching Ultra Gels, Conquering China, and the Science of Gel 2.0
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概要
After a month-long deep dive into the heart of Vietnam’s sports nutrition scene, Markus returns to the US with major updates on Lecka’s product evolution.
This episode breaks down the technical overhaul of the Gel 2.0 line, featuring a transition to tapioca syrup for a cleaner taste, an increased carbohydrate count, and a perfected 1:0.8 glucose-fructose ratio designed for elite endurance performance.
Markus also celebrates the official launch of the Lecka Ultra Gel in Vietnam—a 65g carbohydrate powerhouse in a multi-use spout pouch that is already disrupting the market.
Beyond product specs, we explore Lecka’s aggressive expansion across Asia and the US.
Learn how the brand is becoming the first "real food" nutrition option for the 10,000+ ultra-athletes in China and expanding its footprint into South Korea.
Markus also shares updates on US retail growth, including new partnerships with the prestigious San Francisco Running Company and Fleet Feet Menlo Park. Whether you are an ultra-runner looking for better gut health or an entrepreneur interested in "Farm to Fuel" logistics, this episode is packed with insights.
Learn more:
www.getlecka.com, www.getlecka.vn
Follow us:
www.instagram.com/leckanutrition