This episode is also available as a blog post: https://redigitalco.com/how-to-become-a-real-estate-agent-in-pennsylvania/

If you’d like to become a real estate agent in Pennsylvania, it helps to understand everything involved before you start the process. Here, we’ll cover the benefits of the profession as well as everything that is required to receive your license.

There are a number of steps in the Pennsylvania real estate licensing process, so we’ve broken it down to keep things simple. To get your license, you will need to:

Step 1: Complete Pre-License Education
Step 2: Register For the Pennsylvania Real Estate Licensing Exam
Step 3: Pass the Pennsylvania Real Estate Exam
Step 4: Complete a Background Check
Step 5: Secure a Sponsoring agent
Step 6: Submit a Real Estate License Application

This episode is also available as a blog post: https://redigitalco.com/agents-need-a-strong-digital-presence-since-covid/

For almost all of us, COVID-19 has changed how we do business. Real estate agents have had to adapt to continue getting leads, meeting with clients, and showing homes. A strong digital presence is more crucial than ever for agents no longer able to meet their target market in person. Whether we’ll return fully to our previously “normal” way of doing business is uncertain— but we can be certain that a strong digital presence will remain invaluable to your business. More than ever, it’s imperative that real estate agents prioritize their online presence.

This episode is also available as a blog post: https://redigitalco.com/when-is-the-right-time-to-start-seo/

SEO is a key component of any successful real estate marketing strategy. Still, many agents aren’t willing to spend the required time to learn about SEO and how it works. This is one way that businesses find themselves falling behind in online searches. If you’re not using SEO as part of your marketing yet, here are some tips to help you get started.

This episode is also available as a blog post: https://redigitalco.com/how-to-build-your-own-lead-generation-system-and-stop-relying-on-zillow/

If you’re using mass providers like Zillow and Realtor.com to provide real estate leads to grow your business, it’s time to reconsider your approach.

Real estate agents who are successful know that it’s impossible to expect high-quality leads from systems that can easily be acquired by other agents in the industry. Sites like Zillow even have agents who work directly for them, creating a conflict of interest. This makes it difficult for agents to make money from leads found through these sites.

Here are the reasons you shouldn’t rely on Zillow (and other similar sites) to generate leads, and how to create a lead generation system that works.

This episode is also available as a blog post: https://redigitalco.com/how-much-to-pay-for-a-real-estate-website/

When it comes to how much a real estate website should cost, there is no one right answer. This is definitely not a case of one-size-fits-all.

The cost will vary, depending on the size of your site, its complexity and whether or not you hire a web developer who is experienced in real estate websites.

There’s more than one way to build a website, and it can be difficult to determine a budget. Apart from who will actually build the site, there are many other factors you need to take into consideration. Like what type of hosting will you need? What is the cost of your IDX integration? Will you need any plug-ins for optimization?

Listen for what you should consider when determining the cost of your new real estate site:

This episode is also available as a blog post: https://redigitalco.com/heres-how-much-you-should-spend-in-marketing-to-get-an-roi/

If you’re frustrated that your marketing efforts aren’t resulting in a significant increase in business and you’re ready to give up on your marketing efforts, it’s time to reconsider your approach. There are things you can do to get a high return on your marketing investment.

This episode is also available as a blog post: https://redigitalco.com/is-an-outdated-real-estate-website-holding-you-back/

Websites are an integral part of real estate – a poor site can cost you clients.

A website is an invaluable part of any real estate agent’s marketing strategy. It’s where people can find your most important information, including who you are, which communities you serve, your current listings and how they can contact you.

This episode is also available as a blog post: https://redigitalco.com/20-marketing-ideas-to-improve-your-real-estate-business/

Real estate can be both challenging and lucrative. The 2020 study of the National Association of Realtors showed that 88% of buyers purchased their homes through a broker or agent.

This study also found that 73% buyers only interviewed one real estate agent while they were searching for a home. This shows how important it is to build awareness and get in front of potential buyers as soon as possible. Anyone in this field should have a good understanding of real estate marketing.

Listen for some real estate marketing tips often employed by real estate professionals focused on staying competitive. These tips can help you make a marketing plan that works, even if you’re new to the real estate field.