How to Build Your Own Lead Generation System (and Stop Relying on Zillow)
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How to Build Your Own Lead Generation System (and Stop Relying on Zillow)
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This episode is also available as a blog post: https://redigitalco.com/how-to-build-your-own-lead-generation-system-and-stop-relying-on-zillow/
If you’re using mass providers like Zillow and Realtor.com to provide real estate leads to grow your business, it’s time to reconsider your approach.
Real estate agents who are successful know that it’s impossible to expect high-quality leads from systems that can easily be acquired by other agents in the industry. Sites like Zillow even have agents who work directly for them, creating a conflict of interest. This makes it difficult for agents to make money from leads found through these sites.
Here are the reasons you shouldn’t rely on Zillow (and other similar sites) to generate leads, and how to create a lead generation system that works.