I’ve been using direct mail since 2006, and every time someone says postcards are dead, I just smile. This conversation with my good friend Luke Jaten is proof that simple, old-school marketing still works incredibly well when you do it right. While everyone else is fighting over clicks, algorithms, and rising ad costs, Luke is quietly helping businesses generate massive results with one ugly postcard.

What really stood out to me was the story of a local window installer who spent $50,000 on online ads and got zero sales. Luke helped him send a small batch of postcards, tested two versions, and one of them produced $75,000 in sales in just two weeks. Same business. Same market. Completely different outcome.

This isn’t about clever copywriting or reinventing the wheel. Luke shows how to take marketing that’s already working online and simply adapt it for direct mail. No long learning curve. No complicated funnels. Just smart testing and focused execution.

If you’re looking for a powerful side hustle, a way to fund your real estate deals, or even a full-time income helping businesses grow, this episode will open your eyes to opportunities most people are ignoring.

What’s Inside:

—Why direct mail is more effective now than ever

—How one postcard generated $75,000 in two weeks

—The power of testing small before scaling

—Turning simple marketing into a high-income skill

Back when I was losing my house, bleeding money, and overwhelmed with too many strategies, I hit a breaking point. I had to stop trying to do everything and start getting laser focused. That’s when everything changed for me.

This episode is all about five things I used to say yes to but now firmly say no to. These shifts didn’t just buy back my time… they made me more money. If you’re stuck in five-dollar-an-hour tasks, chasing every shiny new object, or jumping on every meeting and project that comes your way, I get it. I was there. But learning to say no gave me the focus to build a business that works for me instead of the other way around.

This isn’t about doing more. It’s about doing what matters. If you want more time, more money, and more freedom, it starts by cutting the noise.

What’s Inside:

—The real cost of saying yes to five-dollar-an-hour tasks

—How shiny object syndrome kills momentum and profits

—Why fewer meetings and tighter focus multiply your results

You’re going to love this episode. I brought Gavin Timms on to walk us through a real deal he recently did with his team. They bought a piece of land for $45,000 and sold it for $68,000 in just 40 days. The coolest part? Neither Gavin nor his partner ever stepped foot on the property. His partner handled the whole thing while living in Korea.

This deal is a perfect example of what happens when you stop overcomplicating things and just follow a proven process. Gavin breaks down how they picked the market, pulled the list, sent out simple marketing, and followed up until the contract was signed. He also shares how they listed the property on the MLS before owning it and closed with a solid $15,000 profit without using any of their own money.

If you’re still wondering if land flipping works or whether you need to be local to do deals, this story will open your eyes to what’s possible when you take consistent action.

What’s Inside:

—How Gavin’s team flipped land from overseas using simple tools

—The exact steps they used to find and market to motivated sellers

—How they negotiated and listed the property before owning it

—Why consistent follow-up made all the difference