『Ready To Drink Podcast』のカバーアート

Ready To Drink Podcast

Ready To Drink Podcast

著者: The FreeMind Group
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概要

The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.

© 2026 Ready To Drink Podcast
マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Ground Game’s Josh Furbish: The Retail Reality Behind THC Drinks, NA Beer, and Brand Sell-Through
    2026/01/27

    No script. No prompts. Just a real conversation with Josh Furbish, President and Founder of Ground Game Inc., about what actually moves product in retail and why most brands confuse distribution with success.

    Josh rebuilt his network after an eight-year digital detox, turned years of bottle shop notes into a playbook, and launched Ground Game in 2025. We get into the unglamorous truth founders need to hear: doors don’t matter if you don’t earn reorders. Shelf space isn’t a win if you can’t drive sell-through. And the frontline staff you ignore is the sales force you’re missing.

    We also talk candidly about operating through uncertainty in Minneapolis, how disruption hits mom-and-pop retailers first, and why empathy isn’t a “nice to have” in CPG - it’s survival.

    Then we pivot into why Minnesota became the case study state for hemp-derived THC beverages, what other states (including Pennsylvania) can learn about regulation, dosage, and on-premise viability, and why transparency in this category is miles ahead of what most consumers realize.

    If you’re a founder, operator, distributor, or service provider trying to build something real in beverage, this episode is a masterclass in how the game actually works.

    Guest: Josh Furbish, Ground Game Inc.
    Website: groundgameinc.com

    Host: Nate Fochtman, The FreeMind Group

    Website: FMGStrategy.com

    Support the show

    Presented by The FreeMind Group - FMGStrategy.com

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    1 時間
  • Bioavailability Explained: How Lix Brands Is Changing Supplements & Functional Beverages
    2026/01/20

    Most supplements don’t work the way people think they do.

    In this episode of the Ready To Drink Podcast, I sit down with Dan Margenau, founder of Lix Brands, to unpack one of the most overlooked problems in health, wellness, and functional beverages: bioavailability.

    Dan built Lix to solve a simple but massive issue - our bodies can’t absorb most of what traditional supplements deliver. Through a patented encapsulation process, Lix transforms hard-to-absorb ingredients into water-soluble, highly bioavailable compounds that integrate cleanly into beverages, supplements, cosmetics, and hemp-derived products.

    We cover:

    What bioavailability actually means (and why most products waste nutrients)

    How Lix’s encapsulation technology works

    Why water solubility changes everything for manufacturers and consumers

    Clean label formulation and production efficiency

    The impact on CBD and THC beverage onset times

    Dan’s journey from operations consulting to building a deep-tech ingredient company

    This conversation is part science, part entrepreneurship, and part real-world manufacturing insight - for anyone building in supplements, functional beverages, hemp, or wellness.

    Check out LixIngredients.com

    Listen on all podcast platforms.

    Watch on ReadyToDrinkPodcast.com

    Support the show

    Presented by The FreeMind Group - FMGStrategy.com

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    43 分
  • Float House CAN-NA-BREWS: Building a THC Beverage That Isn’t Beer | Regulation, Manufacturing & Category Creation
    2026/01/09

    In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Gordon Whelpley, Co-Founder of Float House CAN-NA-BREWS, to break down what it actually takes to build a compliant, scalable THC-infused beverage that doesn’t fit neatly into existing categories.

    CAN-NA-BREWS was designed to drink like beer without being classified as a malt beverage, creating a new lane inside the hemp beverage market that requires precise formulation, intentional process design, and a deep understanding of regulatory structure.

    This conversation focuses on:

    • how CAN-NA-BREWS avoids the malt beverage definition while maintaining flavor and structure
    • the manufacturing and formulation challenges of non-alcoholic, cannabinoid-infused beverages
    • why low-dose THC beverages align with alcohol-style regulation models
    • the operational reality of building production infrastructure while co-packing for other brands
    • why enforcement and smart regulation matter more than reactionary bans
    • what category creation actually looks like when there’s no existing playbook

    This episode is a clear, technical, and practical look at how hemp THC beverages are built, regulated, and scaled - without hype and without shortcuts.

    Available now on: ReadyToDrinkPodcast.com, YouTube, Spotify, Apple Podcasts, and wherever you podcast.

    Support the show

    Presented by The FreeMind Group - FMGStrategy.com

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    51 分
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