In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Gordon Whelpley, Co-Founder of Float House CAN-NA-BREWS, to break down what it actually takes to build a compliant, scalable THC-infused beverage that doesn’t fit neatly into existing categories.

CAN-NA-BREWS was designed to drink like beer without being classified as a malt beverage, creating a new lane inside the hemp beverage market that requires precise formulation, intentional process design, and a deep understanding of regulatory structure.

This conversation focuses on:

• how CAN-NA-BREWS avoids the malt beverage definition while maintaining flavor and structure
• the manufacturing and formulation challenges of non-alcoholic, cannabinoid-infused beverages
• why low-dose THC beverages align with alcohol-style regulation models
• the operational reality of building production infrastructure while co-packing for other brands
• why enforcement and smart regulation matter more than reactionary bans
• what category creation actually looks like when there’s no existing playbook

This episode is a clear, technical, and practical look at how hemp THC beverages are built, regulated, and scaled - without hype and without shortcuts.

Available now on: ReadyToDrinkPodcast.com, YouTube, Spotify, Apple Podcasts, and wherever you podcast.

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Presented by The FreeMind Group - FMGStrategy.com