『Rattle & Pedal: B2B Marketing Podcast』のカバーアート

Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast

著者： Jason Mlicki & Jeff McKay
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 Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/ マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

    Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era
    2025/08/08

    Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.

    The post Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era appeared first on Rattle and Pedal.
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    44 分
  • REPLAY: How to Get Cross-selling Right with Charlie Green

    REPLAY: How to Get Cross-selling Right with Charlie Green
    2025/07/18

    Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.

    The post REPLAY: How to Get Cross-selling Right with Charlie Green appeared first on Rattle and Pedal.
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    35 分
  • REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

    REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
    2025/07/10

    This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both share a ton of insights on the issues that inhibit professional services […]

    The post REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire appeared first on Rattle and Pedal.
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    43 分
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