Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions, to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve.

We cover:

• How patient search behavior is changing with ChatGPT, Gemini, and Google AI Overviews
• Why AI search is changing the way patients discover and evaluate PT clinics
• Why local SEO is more important than ever for growing your clinic
• What Google’s evolving search landscape means for physical therapy practices
• How traditional SEO and AI search optimization work together
• What PT clinics need to do to improve their visibility across Google and AI platforms
• How to future-proof your clinic’s online presence as AI continues to transform search
• What Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscape
• The key steps PT owners can take now to make sure their clinic gets found by the patients looking for them

If you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search—this episode will give you the insights and strategies you need to stay ahead.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/