What happens when decades of marketing experience collide with the fastest technological shift the industry has ever seen?

In this episode of Stacked with Jennifer LaForge, Jennifer sits down with Randy Weyersberg, CEO of AI Catalyst and a veteran marketing executive whose 40+ year career has included IBM, Unilever, Mars, Nike, Bell and OLG.

Randy shares his perspective on how AI, MarTech and data are fundamentally changing the way brands connect with consumers - and why marketers can no longer afford to build six-month plans in a world that changes by the day. Instead, he argues for faster pilots, a portfolio of ideas and a willingness to move before everything is perfect.

Jennifer and Randy also dig into the growing importance of data and attribution, why Marketing Mix Modeling is becoming even more powerful alongside AI, and how new technology is making it possible to measure channels like affiliate, retail media and influencer marketing in ways traditional models struggled to capture.
They explore what consumers actually want from loyalty programs, why simplicity and frictionless experiences matter, and how brands can use technology to create more value without sacrificing trust. For Randy, the goal is simple: make it easy for customers to get what they want, when they want it and how they want it.

The conversation also tackles one of marketing's biggest challenges in the AI era: trust. From fake reviews and questionable products to increasingly sophisticated technology, Randy explains why brands that protect the customer and build trust over time will have the advantage - and why consumers still need to “trust but verify.”
Whether you're a marketer, business leader, loyalty professional or simply curious about how AI is changing the way we shop and make decisions, this episode offers a practical look at where marketing has been - and where it's going next.