John Haskell and co-host Alex McKiernan welcome John Locke, a sixth-generation rancher and instructor at Ranching for Profit, to the podcast today to discuss mindset and emotional barriers to succession in ranching. John highlights the importance of understanding emotions and effective communication, citing the need for extreme ownership and intentional listening. He shares his personal experience with a challenging succession event and the value of defining a legacy beyond physical assets.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• Setting ourselves up for a successful succession event
• How fear is often the fundamental emotion that drives people away from conversations about succession planning
• Understanding your emotions to turn destructive communication into effective communication
• Practical tools for effective communication, including reflective listening and asking questions to understand

Connect with John:

• Follow on Facebook
• Send him an email at johnclocke@hotmail.com

Connect with Alex:

• Follow on Instagram @robinettefarms
• Check out his website

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links:

• Extreme Ownership by Jocko Willink and Leif Babin
• 7 Habits Of Highly Effective People by Stephen R. Covey
• Leadership And Self-Deception by The Arbinger Institute
• Healthy Land, Happy Families and Profitable Businesses by David W Pratt
• Mindset Above All: Alex McKiernan's Resilient Journey Post-Accident (Part 1, Part 2,

Nic De Castro, Founder and CEO of LandTrust, is back on the podcast today with host John Haskell to talk all about LandTrust, a marketplace for outdoor recreation on private land. Nic shares who it's for, the symbiotic relationship between LandTrust and landowners, and the low-touch, high-control nature of the business and its potential to provide extra income. They also discuss the types of activities customers are seeking out on the platform and how LandTrust makes it safe and convenient for landowners by offering liability insurance, ID verification, and payment processing.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• What LandTrust is, who it's for, and what makes it work
• The benefits to the landowner for listing their property on LandTrust
• Going beyond hunting and the various activities customers seek out
• Liability insurance, maintaining control, and profit potential

Connect with Nic:

• Follow on Instagram @landtrust_hunt
• Check out his website
• Call LandTrust at 406-709-8450

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links:

• Episode 61. Entrepreneurship with Nic De Castro
• Episode 57. Financial Metrics To Focus On with Dr. David Kohl
• Episode 21. LandTrust with Taylor Moyer
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

His Cavvy Foundation was established as a way to help families and individuals in the ranching community with serious medical issues. Click below to learn more, apply for assistance, or nominate a family in need.

His Cavvy Foundation

John Haskell hosts Nic De Castro from LandTrust in a discussion about entrepreneurship. Nic shares his unique background in technology, his early startup experiences, and his transition from New York City to Bozeman, Montana. He discusses his philosophy on what makes a business successful and the concept of hypotheses in business. Nic also highlights the challenges and opportunities in working with multi-generational farm and ranch families, stressing the need for progressive thinking and succession planning.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• The importance of hiring competent, motivated adults
• How a business is a test of whether a customer is willing to pay for a product or service
• The difference between marketing and sales
• The two-sided marketplace model of LandTrust and the challenges and observations in working with landowners
• The role of family dynamics in business decisions

Connect with Nic:

• Follow on Instagram @landtrust_hunt
• Check out his website

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links:

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

RFYI Forums