In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.

The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.

This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through.

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In this episode, we cover:

1. How curiosity and problem-solving led to the launch of Covers & Co
2. Identifying real market needs before investing time and capital
3. Managing risk and uncertainty when starting a new venture
4. Applying lessons from marketing and ranch management to a startup
5. Balancing entrepreneurship with an existing farming operation
6. Lessons learned from building something from the ground up

Connect with Joseph:

1. Listen to his podcast, The Connor & Joe Show
2. Check out his website
3. Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for...

In this episode, host John Haskell speaks to people navigating slow starts, tight margins, and the frustration that comes when progress is not immediately visible. He explains why doing the right things often feels unrewarding early on, even when those decisions are setting the foundation for long-term success.

John emphasizes the importance of having a clear plan, measuring progress along the way, and staying disciplined long enough to build momentum. Drawing on lessons from Bud Williams, he reminds listeners that success rarely comes from quick fixes, but from consistently doing the right thing until it works and knowing when persistence is required versus when a strategy truly needs to change.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I cover:

1. Why business turnarounds and startups take longer than expected
2. How momentum, debt, and past habits affect current performance
3. The importance of clear KPIs and interim measures of progress
4. Why people often quit just before a business reaches its breakover point
5. How planning and visible progress reduce burnout and fatigue

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for Profit
3. Ranching.FYI
4. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Know your numbers and win. Ranch Right is here to help with all of your financial needs. Click below to book a discovery call today.

Book a free discovery call

In this episode, John Haskell welcomes back Joseph Gardiner to unpack what actually sticks after a conference is over. They talk candidly about why so much good information never turns into real change and what separates ideas that fade from ones that reshape how a ranch operates.

Joseph shares practical insights on turning inspiration into implementation, including how to filter what you hear, decide what matters most for your operation, and build simple systems that lead to follow-through. The conversation focuses on mindset, discipline, and intentional action rather than chasing the next new idea.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• Why most conference ideas never make it back to the ranch
• How to decide which insights are actually worth implementing
• Turning inspiration into simple, repeatable action steps
• The role of mindset and discipline in creating lasting change
• How to get real return on the time and money spent attending events

Connect with Joseph:

• Listen to his podcast, The Connor & Joe Show
• Check out his website
• Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Episode 83. Implementing Sell Buy Marketing in Canada with Joseph Gardiner
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube.

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