In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you.

I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to.

This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth.

If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away.

What you’ll learn:

1. How I structure tiered brand partnership packages
2. Why offering three pricing options increases your earning potential
3. What to include in base, mid-tier, and premium brand deals
4. How to communicate value to brands (without overexplaining)
5. Why brands naturally choose mid-tier offers
6. How to add affiliate commission to brand partnerships
7. When and how to negotiate affiliate links into deals
8. How to use past performance and stats to justify higher rates
9. How to stop leaving money on the table with brand deals

1. Kajabi 30-day free trial + 2 bonuses
2. 150 Free Hooks
3. List Building 101
4. Manychat
5. IG University
6. Scalability

Some of the links mentioned are affiliate links,...

In today’s episode, we’re breaking down why social media feels harder than it ever has—and why it’s not just you. From Q4 overwhelm to AI-generated content flooding every platform, we talk honestly about why views, likes, and engagement are down across the board and what creators need to understand heading into 2025.

We dive into how AI is changing the way people consume content, why audiences are craving real human connection more than ever, and why talking content and long-form platforms are becoming increasingly powerful. This episode also explores how to shift your mindset around success metrics, stop comparing your content to past years, and build a strategy that actually works in the evolving social media landscape.

If you’ve been questioning your content performance, feeling discouraged by declining engagement, or wondering how to future-proof your brand, this episode will help you reframe what success looks like and adapt without burning out.

• Why engagement drops during Q4
• How AI is changing content visibility and trust
• Why human, talking content is gaining power
• How success metrics are shifting heading into 2025
• What content formats are working right now
• The difference between SEO and AEO
• Why long-form, evergreen platforms matter more than ever
• How to adapt your content strategy without burning out

• Kajabi 30-day free trial + 2 bonuses
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

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• Episode #: Title
• Episode #: Title

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive...

In today’s episode, I’m breaking down how I went from barely getting testimonials to receiving high-quality reviews every single week. For a full year, my program Plug And Get Paid was changing lives, yet I was only getting a handful of testimonials. After building a strategic framework for collecting reviews, I now receive written testimonials one to two times per week and, for the first time ever, video testimonials for my higher-ticket offer.

You’ll learn the real difference between informal and formal testimonials, why both matter, and how small but intentional systems can skyrocket your social proof. I’m sharing the exact tool I use to gamify the testimonial process, how I time my requests to get better results, and the irresistible incentive that finally got people to submit video reviews.

If you’ve struggled to gather testimonials or are tired of manually begging for feedback, this episode will help you automate the process and collect high-quality proof without chasing your customers.

• The difference between informal and formal testimonials
• Why timing is the key to getting stronger results
• How gamifying feedback increases submissions
• Which tool I use to automate testimonial collection
• How to strategically ask multiple times without being pushy
• The incentive strategy that got me high-ticket video testimonials
• How to use testimonials to upgrade sales pages and marketing

• Kajabi 30-day free trial + 2 bonuses
• Try Senja for just $1/month for 2 months
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable...

In today’s episode, I’m breaking down one of the most overlooked reasons business owners struggle to stay consistent online: the barrier to entry.

I’m sharing what “barrier to entry” actually means, why your content feels heavier on some platforms than others, and how to dissolve the things that make showing up feel like a chore. From choosing platforms that feel natural, to repurposing your content across multiple channels, to identifying what specifically stops you from taking action — we’re walking through it all.

I’m also pulling back the curtain on my own process: the perfectionism, the time commitment, and what I changed so podcasting finally feels doable again.

If you’re tired of forcing yourself to post or “just get something up,” this episode will help you shift back into creating from a place of energy, clarity, and ease.

• Kajabi 30-day free trial + 2 bonuses
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

• Episode #: Title
• Episode #: Title
• Episode #: Title

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m sharing the real reason I decided to bring the podcast back — and honestly, it wasn’t part of the 2025 plan. Over the last two months, four different students across my mastermind and scalability programs mentioned that they’ve listened to every episode, missed the podcast, and wished it would return. These are my highest-level clients… and hearing that kind of feedback repeatedly made it impossible to ignore.

So in this episode, I’m breaking down the signs that told me it was time to restart the show, why the podcast attracts my dreamiest clients more than any other platform, and how it aligns with the direction my business is moving in 2026 — specifically my word of the year: depth.

You’ll also hear why I relaunched quietly without a big promo push (think: November + two babies + solo parenting + Black Friday chaos), and how short, 5–15 minute episodes are helping me become a stronger mentor by forcing me to cut the fluff and get straight to the point.

Finally, I’m giving you one simple action step — one that might honestly shift the way you show up in your business moving into 2026.

• Kajabi 30-day free trial + 2 bonuses
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m officially back on the mic and kicking things off with a raw, behind-the-scenes update. I’m sharing why I’m ditching polished intros, perfect editing, and long episodes in favor of a more real, voice-memo-style format that actually fits into the tiny pockets of life—for me and for you.

I also give a life update after seven months away, including postpartum realities, becoming a mom of two, finally having a home office I love, being flown out by Kajabi (still surreal), and diving headfirst into Christmas mode way too early.

Then I shift into a deeper conversation I’ve been having everywhere lately: what it truly looks like to balance motherhood, marriage, and running a thriving business—especially when you’re the primary income earner. I open up about navigating flipped household roles, my journey from wanting to be a stay-at-home mom to becoming the breadwinner, and how my husband and I are figuring out this season together.

• Kajabi 30-day free trial + 2 bonuses
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I'm sharing why I'm putting a pause on podcasting.

My heart hasn't been in podcasting for a little while, but I've been fighting with the fact that I've needed a break. I had this arbitrary rule I put in place for myself that I couldn't take a break from the podcast. But this rule was made for no real reason, so now I need to trust myself that taking a step back is the right choice.

I encourage you to throw out the rulebook that is keeping you from doing what you love. Make necessary changes, find what you love, and take the right path for you.

I won't be gone forever, but for now, I'm sending you all the love!

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/04/22/pause-on-podcasting/

Resources & Links:

• Episode 108: $100 million dollar advice from Brendon Burchard
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

In today's episode, I ask: Is relatable content holding you back from making sales? This could be through your content, your offers, your client conversations, or anything else. Where and what are you holding back from sharing because you're afraid it's not relatable?

In my recent content journey, I've realized that I've been holding back parts of myself for fear that they're not relatable. But the truth is that I'm not here to be relatable. I'm here to be an innovator, a thought-provoker, someone who pushes other people to be their best selves, whatever that might look like.

So, what are you holding back on sharing because you're afraid that it's not relatable? Share that today.

In today’s episode, I cover:

• How different stories and backgrounds don't discredit success
• Why unrelatable content can still be powerful
• How my goal as a content creator and as a business owner is just to be really good at being me
• Why I want people to see that my dreams and my actions are impacting their destiny
• How I'm not here to be relatable

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/04/15/relatable-content/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

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