In this episode of the REVB Podcast, Justin McCabe shares how he went from feeling burned out and frustrated with content to consistently growing a hyperlocal audience of people who live in, or want to move to, his market.

Justin breaks down the shift from "look at me" content to community-focused content, why your opinion and experience matter more than information people can Google, how he grew to roughly 10 videos per week, and how he's using AI to identify local stories, trends, businesses, zoning changes and other opportunities to create content.

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You'll also hear Justin and the REVB team discuss:

• Why "cheap content gets cheap results"
• How to make local content without copying everyone else
• Why some of his lowest-production videos became his biggest hits
• How to turn community updates into a business differentiator
• Using AI to find stories before they become obvious
• Why comments are valuable data
• How to build a content system that doesn't burn you out
• The importance of thumbnails, titles and hooks over production quality
• Justin's next goal: building a consistent YouTube channel

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05:10 The shift from "look at me" to community-focused content
10:02 Why your opinion matters more than information
11:31 Justin's content system and workflow
15:02 The videos that grew his audience
22:30 How he's using AI to find local content
32:19 What actually matters for YouTube growth

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Join our Weekly Mastermind: https://bit.ly/revbm
Check out our Online Community: https://www.skool.com/revb
Join us at REVB 2027: https://www.realestatevideoblueprint.com/

There is a brand-new, wide-open advertising loophole in real estate, and 99% of your competitors don't even know it exists yet. In this video, we are breaking down how to run ChatGPT Ads step-by-step.

In this exclusive walkthrough, ad expert Joey Abdullah pulls back the curtain on OpenAI's new ad platform. We explain why traditional chatbots are evolving into high-converting referral partners, and how you can position your business directly inside the active conversations local buyers and sellers are having with AI.

We are breaking down the exact pricing, campaign setups, and a genius tracking "cheat code" that lets you retarget high-intent AI users on Facebook and Instagram for just a few dollars a week.

If you want to capture warm leads before this beta space gets crowded and expensive, this is your ultimate blueprint!

👇 GET YOUR BUSINESS VERIFIED (STEP ZERO) 👇 To run these ads, you have to verify your business legal name, logo, and LLC with OpenAI. It only takes a few days to get approved! 👉 Register here: ads.openai.com

⏱️ TIMESTAMPS (Chapters):
0:00 - The Untapped ChatGPT Ads Loophole
1:40 - Disruption vs. Intent: Where ChatGPT Ads Fit In
3:15 - The "90% Free User" Goldmine (Who Sees Your Ads?)
5:10 - Step Zero: Getting Verified at ads.openai.com
7:00 - Campaign Objectives: Reach, Clicks, and Conversions Explained
9:15 - ChatGPT Ads Pricing & Daily Budget Breakdown
11:45 - The Meta Retargeting Loop: How to Tracker-Pixel Your Leads
13:50 - The Zillow Cheat: Stealing High-Intent Real Estate Traffic
15:40 - Reddit & Quora: How to Do Anonymous Audience Research
17:30 - How to Start Today (Before it Gets Saturated)

🚀 WHAT YOU WILL LEARN IN THIS VIDEO:
The Conversational Referral: How your ad appears as a native "recommendation card" at the end of ChatGPT's answers.

The Budget Blueprint: Why Joey recommends a $40–$50/day budget for active click/conversion campaigns, and how to get 1,000 impressions for just $25 on reach campaigns.

The Meta Retargeting Cheat Code: How to track users who click your ChatGPT ad and retarget them with casual, organic Facebook posts for $2–$3 a day to become a "local celebrity."

Ruthless Reddit Research: Why using anonymous forums like Reddit is the most honest way to uncover the exact fears and questions your local buyers are too embarrassed to ask you.

🔗 RESOURCES & LINKS MENTIONED:
Verify Your OpenAI Ad Account: ads.openai.com
Try the "Joey Ads" Custom Audience GPT: https://www.joeyads.com/
Download Joey’s Mastermind Slide Deck: https://chatgpt-ads.tiiny.site/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of the Real Estate Video Blueprint podcast, host Katie Day is joined by Eric Simon (co-founder and Head of Content at BAM Media and creator of The Broke Agent) to dive deep into what it actually takes to win the modern social media game.

If you are a real estate agent struggling to find your voice, jaded by generic Canva templates, or wondering if you should split your social media pages into hyper-niche channels, this tactical breakdown is for you.

In this episode, we cover:
The Power of Niche Routing: Why Eric moved his marketing podcast off the main BAM channel to launch a dedicated Broke Agent YouTube channel, and how focusing on a hyper-specific audience supercharges the algorithm.

Why Social Media "Breaks" Hurt Your Growth: A breakdown of how the algorithm works and why going on an extended social hiatus forces you to retrain the algorithm from scratch.

The "Signature Series" Blueprint: How to create repeatable, low-fi content series that give people a concrete reason to hit follow.

Stop Trying to "Be Authentic": Eric shares a contrarian take on standard conference advice and explains why you should focus on letting your audience know specific connectivity points about your life, opinions, and family instead.

Beating AI Slop with Perspective: In a world filled with mass-produced AI content, Eric and Katie discuss why having a strong opinion or a unique commentary is the ultimate differentiator.

The Secret to Retaining Views: Why listicles still dominate and how to structure your videos to keep retention high from start to finish.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/