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RETHINK RETAIL

RETHINK RETAIL

著者： Rethink Retail
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 Rethink Retail - the evolution of retail in today’s connected world. Join us as we explore the most recent trends and innovations in commerce.All rights reserved 日次 経済学
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  • Real-Time Loyalty: A Conversation with Evan Gaetano, Membership Strategy & Innovation at Sam's Club

    Real-Time Loyalty: A Conversation with Evan Gaetano, Membership Strategy & Innovation at Sam's Club
    2026/10/14
    Walmart sources produce from 10,000 American farms. Many shoppers who relied on Walmart for cereal and coffee had no idea, and crossed the street to buy fruit and vegetables from grocers they saw as more local. Evan Gaetano, helped close that gap at Walmart and now works on membership strategy at Sam’s Club. He joins Lavina Suthenthiran on this week’s Global Lens to discuss how retailers can prove they deserve trust, keep earning it, and carry that approach into markets where “local” means something different. INSIDE THE EPISODE: Start with what’s already true Retailers often hold the proof that would earn customer trust without realizing it. That proof lives with sourcing teams and suppliers, not in front of shoppers. At Walmart, it took asking the sourcing team a simple question: how many American farms supply our produce? The answer was 10,000, a number Walmart had never shared with customers. The first story built on it featured Kate Thornton, a fourth-generation apple and pear grower in Tonasket, Washington, whose family anchored a shoppable fall apple shop on Walmart.com. Let the people closest to the work tell it A farmer talking about her family’s orchard carries more weight than a corporation talking about agriculture. Thornton had full creative control, and her video of her father seeing their story on Walmart.com for the first time became the campaign’s defining moment. Paid members keep score all year At Sam’s Club, members pay before they buy anything, and that raises the bar. American households juggle 12 to 14 memberships and subscriptions, according to Deloitte, but usually only one or two paid retail memberships. Sam’s Club keeps earning its spot by bringing members into the process, with more than 150,000 members testing ideas and products, and by acting on what they say, like removing more than 40 ingredients, including synthetic dyes, under its Made Without commitment. Listen above to hear why a retailer’s best story, in any market, is often already sitting in-house, waiting for someone to ask.
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    14 分
  • Is Micro-Fulfillment the Winning Strategy in the US?

    Is Micro-Fulfillment the Winning Strategy in the US?
    2026/10/20
    Online now makes up more than 19% of US grocery sales, and most of those orders are still picked off store shelves. That gets grocers online quickly, but it brings missing items, substitutions, and picking that’s hard to speed up or automate. Petr Lizner (Veloq & Rohlik Group) and Dalibor Patek (Rohlik Group) joined Jeremy Goldman at Groceryshop to discuss when micro-fulfillment makes sense for US grocers, and what it takes to make it pay off. INSIDE THE EPISODE: Volume decides when to move Moving fulfillment into a dedicated space beside the store, covering 70 to 80% of the assortment, gives grocers more control over accuracy and speed while the store handles the rest. Around 300 online orders a day is a reasonable point to start exploring it, and around 600 is when automation enters the conversation. Geography matters too. Delivery suits dense markets like the Northeast, while pickup remains popular across the more spread-out Midwest. Automation is only half the investment Grocers tend to focus on choosing the right robots and underestimate what it takes to run them. Staffing, inventory, picking, and last-mile delivery all have to work together every day, and that coordination is where many operations fall short. Rohlik Group spent 12 years building those systems, a reminder of how much of the work sits beyond the hardware. Consistency is the real test A fulfillment site built around its best-case capacity can look strong on paper and still disappoint customers daily. Some grocers new to online have seen double-digit error rates on orders, while experienced operators like Rohlik hold errors below 1%. Hidden costs shape the experience too. In the US, tips and fees that rise with order size can discourage bigger baskets. Listen above to hear what changes when grocers treat fulfillment as a driver of growth.
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    16 分
  • Retail Media's $100B Question: Can You Prove It?

    Retail Media's $100B Question: Can You Prove It?
    2026/09/28
    Every number in retail media right now comes from someone grading their own homework. Retailers measure their own campaigns, and platforms measure their own inventory. Lindsay Pullins (Circana) says the fix is independent, standardized measurement that every retailer and platform gets held to, not just their own. On this episode of our Media in Retail podcast, host Jeremy Goldman sits down with Pullins to unpack what she's learned from sitting on the retailer side at Kroger Precision Marketing, the platform side at Roku, and now the independent measurement side at Circana. RETAIL MEDIA HAS A MEASUREMENT GAP, NOT A PERFORMANCE GAP Every commerce network uses its own methodology, attribution window, and definition of a "new buyer." The result, per the ANA, is that 55% of advertisers cite lack of standardization as their number one barrier to further investment. That leaves brands comparing 'apples to oranges to Brussels sprouts,' and doing their best anyway. A CLEAN ROOM IS A TOOL, NOT A STRATEGY The value isn't the room. It's whether an organization has already aligned on a single KPI before the data ever gets matched. Without that alignment, a clean room only produces expensively confirmed confusion. CTV AND RETAIL MEDIA ARE COLLIDING, AND THE DATA BACKS IT UP Recent research from Amazon and Roku shows that CTV exposure improves the performance of sponsored product ads running at the same time. This is hard evidence for something media buyers have long assumed: reinforcement across channels compounds. NON-ENDEMIC ADVERTISING STILL HASN'T ARRIVED Retailers hold rich data on their customers well beyond shopping behavior: life stage, intent, how demand shifts in real time. The problem is proving it worked. A retailer can't close the loop on a non-endemic ad the way it can on its own products, so non-endemic advertisers are left buying an audience without the measurement to justify the spend. Listen above for Pullins' full breakdown of where retail media measurement actually stands today, and her advice for building a career in an industry that didn't exist as a major when most of its current leaders were in school. Join in on this and similar conversations in person! Rethink Retail is bringing Commerce Media Saturday to NRF 2027: Retail's Big Show. Register here and select "Commerce Media Saturday" as an add-on.
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    35 分
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