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♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.

Ideas you don’t want to miss

(02:58) Takeaway #1: Use 1-off communications as a testing playground

(04:15) Takeaway #2: Don’t just collect data, use it too

(05:27) Takeaway #3: Make room for the crazy

(05:51) Takeaway #4: Share, collaborate, and build in public

(06:08) Takeaway #5: Change up the sender name and branded elements to create a pattern interrupt

(08:05) Takeaway #6: Tap into your teams for insights

(09:05) Takeaway #7: First strategy, then copy

Links from this episode

Take a look at the emails we featured in Ep. 36

Explore more on how teams vs. customers view brands in our episode with Bit.ly

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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