REB Discover: 120 sales in a year: Inside one Rockhampton agent's leaner model
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REB Discover: 120 sales in a year: Inside one Rockhampton agent's leaner model
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A return to selling has helped one Rockhampton agent more than double his personal sales output while reducing the administrative burden that can keep agents away from their clients.
On the REB Discover podcast, Liam Garman is joined by Todd Brandon, property partner at The Agency CQ in Rockhampton, to discuss his return to selling and the business model behind his growth.
Brandon has split the sales process across three specialist roles, with different members of Team Todd Brandon handling buyer, seller, and negotiation responsibilities.
The structure has helped the team complete around 120 sales in the past year, compared with around 50 sales Brandon personally completed when he ran his previous 40-person business as a principal.
He said technology, outsourcing, and agency support have also taken much of the administrative work off his plate, giving him more time to focus on buyers and sellers.
The pair also explore Brandon's focus on creating more time for clients, the value of peer networks, and the lessons regional agents can take from a business built around specialisation rather than doing everything in-house.