Quick Take: AI Can Find Your College. But Will It Recommend You? (Part 1)
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Quick Take: AI Can Find Your College. But Will It Recommend You? (Part 1)
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After conducting 22 AI visibility and reputation audits for colleges, GradComm uncovered an important finding: Being visible to AI doesn't guarantee your college will be recommended to prospective students.
In this episode, GradComm CEO and Higher Ed Conversations host Cheryl Broom shares the first five of 10 findings from these audits. She explores why specific program details matter more than broad marketing promises, how clearer information benefits both students and AI, and why strong SEO remains essential. The big takeaway? A college can be easy to find and still be hard to understand.
What You’ll Learn:
- Why being recognized by AI doesn't guarantee a recommendation.
- How specific program details help colleges stand out in AI results.
- Why making information easier for students to find also helps AI understand your college.
- Why strong SEO remains foundational to AI visibility.
- How clear program pathways help students and AI connect credentials to career outcomes.
Thanks for listening!
Connect with GradComm:
Instagram: @gradcommunications
Facebook: @GradCommunications
LinkedIn: @gradcomm
Send us a message: GradComm.com
Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.