Quarterly KPIs and Diversifying Channels
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Quarterly KPIs and Diversifying Channels
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In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing struggle of over-relying on Meta ads and why diversifying our revenue channels through TikTok Shop, Amazon, and even custom iOS apps is becoming essential for survival.
Tune in as we share real-time strategies for building community, pushing through the Q2 cash flow trenches, and keeping our brands afloat.
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