Robin Joy has two predictions for Q4 2026. First, Amazon is going to have a harder time than ever keeping up with everything going in and going out: backorders, delivery dates that slip, Prime orders that suddenly take four more days. Second, regating, the same problem we've watched for the past two or three years, starting right about now in October. Both sound like bad news. Turned upside down, both are opportunity, if you know how to handle them.

Then Brian has you write one number down. Storage on a standard size item runs 78 cents a cubic foot January through September. From October 1st through December it's $2.40. Same shelf, same box, a little more than three times the rent. We do the math on camera (carefully) for leftover summer inventory that's still sitting there into December.

From there it's the plan. Why holding your price until your inventory is in the Prime window wins the order when other sellers' deliveries slip. What happens when the great Black Friday deal you found turns out to be on sale for everybody. The 10% rule for any one ASIN, and the multimillion-dollar seller who went five figures deep on one Q4 toy. Then your exits: multi-channel fulfillment, Walmart, eBay, Etsy, Facebook Marketplace, and FBM, which may be the most valuable on-platform outlet this Q4 and the one nobody picks in our webinar polls. Plus high pricing errors, and what to do when Amazon won't let you have the price you need.

The quote of the week is John F. Kennedy's, from the 1962 State of the Union: "The time to repair the roof is when the sun is shining." And stay to the end for a birthday, a bonus quote, and the news that this is probably our last straight-up Amazon episode.

In this episode:

• (00:00) Cold open
• (01:12) Welcome back to the Modern Builders Network
• (01:47) Robin Joy's first Q4 prediction: backorders and late deliveries
• (04:05) Hold your price until your inventory is in the Prime window
• (04:53) Panic pricing and canceled orders
• (06:41) Prediction two: regating
• (08:33) Why a removal order won't rescue you in Q4
• (10:07) You need more outlets than Amazon
• (11:37) What do we do to keep our risk low?
• (12:22) No more than 10% in any one ASIN
• (13:06) One cubic foot, at Q4 rates
• (14:30) Write this one down: 78 cents to $2.40
• (14:53) Who it actually hurts: leftover summer inventory
• (16:07) Building months of storage into your cost
• (18:44) Going 100 units deep on one great deal
• (20:13) On sale for you means on sale for everybody
• (22:16) The Squishmallows story
• (24:32) Pick your percentage before you pick the product
• (25:46) Build your exits before you need them
• (26:24) Multi-channel fulfillment
• (28:33) FBM, the easiest on-platform exit
• (32:12) Have a plan
• (33:00) High pricing errors
• (35:10) Front doors, back doors, and fire drills
• (37:41) Quote of the week: John F. Kennedy
• (38:54) What does fixing the roof look like this week?
• (40:08) Off script: Brian's birthday, and a bonus quote
• (41:20) The last straight-up Amazon episode
• (42:06) Become undeniable

Tool mentioned: Profit Zones in PATH, where you can factor months of storage into your break-even cost (16:07).

Decide this week what you'll do when an ASIN gets regated, stranded, or stuck outside the Prime window, so that when it happens you just turn to the page.

Run your own numbers. The Profit Tune-Up is free. Upload your Amazon or Seller Board data, or even a Seller Board screenshot, and get the same review Brian runs in a live coaching session. officialolsons.com

Everything else lives in one place. The newsletter, the coaching, the community, and the rest of the tools are all at officialolsons.com (all O's, no E's).

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The New Era Reseller is part of the Modern Builders Network, hosted by Brian and Robin Joy Olson.

Become undeniable.