Putting Physicians in the Driver's Seat: Culture, Scale, and Physician Leadership
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Putting Physicians in the Driver's Seat: Culture, Scale, and Physician Leadership
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In this episode of Voices of Otolaryngology, Jonathan D. Cooper, MD, and Richard J. Vivero, MD, join host Rahul K. Shah, MD, MBA, to discuss how they grew South Florida ENT Associates into Elevate ENT, a physician-led organization built to help otolaryngologists stay independent, collaborative, and in control as the specialty consolidates. Drs. Cooper and Vivero trace Elevate ENT's evolution from its early days as a group practice to a data-driven, physician-led network. They explore how insurance rate cuts and the need for greater negotiating power sparked the group's formation and how legal structure, equity models, and a strong culture supported its growth. They also discuss how KPIs, benchmarking, and financial transparency have boosted practice productivity while preserving autonomy and quality of care.