In this fifth episode, we get into another fundamental shift in the publishing world: book development. The old playbook of “authority from on high” is dead. Long live the authentic voice!

There's the three elements of book proposals: platform (your ability to reach readers), concept (a current, but time-honored topic), and craft (your “method” and ability to deliver the goods). But the craft must now derive primarily from an authentic voice emerging from your personal process, rather than from presumed or external authority.

Which helps explain why “for the Bible tells me so” doesn’t work so well anymore. Because basically this anti-traditional, anti-establishment culture wants a different kind of authority.

So we then discussed how the three-act story structure can serve even nonfiction authors working to incorporate a more humble, vulnerable approach, and how the ending shouldn’t be neat and tidily resolved, but somewhat ambiguous and inclusive of complexity (i.e. authentic).

Bottom line: readers want to see real life-change in their books these days. So come along and let's get into it!

Everyone knows the worst part about selling books is the selling part. That darned author-marketing! So in this episode, we break down a recent post by popular author-marketing guru, Dan Blank, and discuss the difference between being "intentional" and being *integrative*--replacing the agenda-driven drudgery with some creative fun while generating interest in your books.

You really can find and craft your authentic voice in today's online world!

Also, David has some takeaways from the Independent Booksellers Association conference, and gets a bit personal about my social media posts, as examples of creative marketing that doesn't feel coercive or forced (which was very kind! But I'm not selling books myself yet).

Dan Blank's post on Substack:

The Creative Shift by Dan Blank (How One Author Found Her Voice Online)

And you can follow us too while you're at it: Mick Silva Editing and David R. Morris

And even on the Facebooks, if you like: Me and Dr. David

"Do I need an editor?" "Is my book any good?" "Do I need an agent?" These have been the common questions of hopeful writers for generations. But these days, looking to navigate the ever-shifting landscape of publishing is far more complex. In this conversation, we pull back the curtain on what really happens behind the scenes in book publishing, and offer some honest insight and guidance about what authors need to succeed, regardless of whether they're publishing conventionally or going independent.

Whether you're pursuing traditional or independent publishing, in this episode we aimed to help answer the typical questions, and provide some of the education that separates future authors from the rest of the pack.