In this episode, Lauren is joined by Lulu’s Email Marketing Manager, Laurie Shipley, for another edition of The Email Marketing Podcast with Laurie & Lauren! This time we’re planting a flag on the most valuable real estate in any inbox: transactional emails.

Tune in now to learn how to use transactional emails to convert one-time buyers into loyal subscribers and fans!

Dive Deeper

💡 Explore These Resources

• Help Article | How Will My Customers Receive Their Tracking Information?
• Blog | Mastering Email Marketing for Authors
• Blog | How to Build an Author Email List On Your Website

💡 Listen to These Episodes

• Ep #82 | The Email Marketing Podcast with Laurie & Lauren
• Ep #89 | Inside the Inbox: How to Plan an Email Campaign Series
• Ep #131 | Giving Your Customers a Reason to Come Back
• Ep #139 | How Justin Moore Sold Over 10,000 Books

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

🥳 Three Cheers to Three Years of Publish & Prosper! 🥳

Last year we looked back on what we’ve learned from podcasting. This year, we’re looking out at what we’ve learned from our friends, peers, and mentors. In this episode, Matt & Lauren each share three of their favorite pieces of professional advice… or at least, the ones we’re currently living by.

💡 Explore These Resources

• More from Joe Pulizzi on Creating Before Consuming
• More from Leigh Bardugo on Being As You Mean to Go On

💡 Listen to These Episodes

• Ep #45 | AMA: Ask Matt (and Lauren) Anything
• Ep #95 | How Podcasting Changed Our Game (and How it Can Change Yours Too)
• Ep #130 | Showing Up Effectively and Authentically on YouTube

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

Your audience and your community aren't the same thing. Your audience is your fans, readers and followers, but your community is the group of people who show up to bond over shared interests and ideas.

In this episode, Lauren & Chelsea go beyond the importance of community for authors and creators. We discuss the practicalities of hosting your own community, recognizing when to foster organic growth instead of trying to force engagement, and finding the value even in failed attempts at shifting from audience to community.

💡 Listen to These Episodes

• Ep #118 | How to Get Your Readers to Sell Your Book for You
• Ep #125 | Reality Check: 6 Publishing Trends for 2026
• Ep #131 | Giving Your Customers a Reason to Come Back

💡 Explore These Resources

• Watch → Ep #137 | Going Live From Your Living Room
• Watch → Lulu U | How to Build a Community of True Fans
• Read → Joe Pulizzi | Stop Trying to Build a Community
• Read → Lulu Blog | The 1,000 True Fan Theory: Sustainable Income for Creators
• Learn More About Fictionary
• Learn More About Women in Publishing

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.