I cleaned up the offer. I launched the new curriculum. I feel REALLY freaking good about what we’re selling.

And then I sent out my new webinar registration page...

And barely anybody clicked. 🫠

Welcome to Part 6 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

Today’s lesson: getting clear on your offer and figuring out how to TALK about that offer are two completely different things.

I know the offer is good. I know what result I want my clients to get. I’m looking at the curriculum, testimonials, and results and feeling more confident in the actual product than I have in a long time.

But now I have to figure out how to translate all of that gold to someone who has never heard of me before.

In this episode, I’m talking about:

• What happened when I sent my brand-new webinar messaging to my list and got way fewer clicks than I expected
• The feedback I got from BOTH of my coaches about why the new messaging wasn’t landing
• Why I’m going back to messaging that has worked for me for years instead of trying to make a total 180
• How I’m adding a client-results lens to messaging my audience already understands
• The difference between second-guessing your OFFER and second-guessing how you’re communicating it
• Why I needed to clean up the actual product before I could confidently go back into launch mode
• How I’m learning to tolerate the uncertainty of doing a bunch of work before knowing whether it’s going to pay off
• The very simple strategy behind these daily Instagram Lives and why they’ve gotten me unstuck with content

This is the messy part of changing an offer.

You can get crystal clear internally and STILL have to experiment until you figure out the words that make someone else go, “OH. I need that.”

So I’m not blowing up the offer again.

I’m changing the words. Testing them. Getting feedback. Keeping what already works. And continuing to show up until the messaging clicks.

UNCERTAINTY TOLERANCE PODCAST MENTIONED IN EPISODE: https://open.spotify.com/episode/5okNqsk5aEwV7R2Yujm1ls?si=5911e57a4a324aa5

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

I THINK I DID IT. 🧹

Welcome to Part 5 of Cleaning Up My Kitchen Sink Offer, where I’ve been taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

And today is a BIG milestone: the brand-new curriculum is officially LIVE for my existing clients.

After spending the weekend recording, building, tinkering, questioning whether everyone was going to hate it, and forcing myself to ship Version 1 anyway... my clients are actually inside of it.

And I’m inviting them to tell me what’s broken, what’s confusing, and what could be better.

Which, as someone who has historically been TERRIFIED of negative feedback, is a pretty big deal.

In this episode, I’m talking about:

• What it felt like to finally roll out the new curriculum to my existing clients
• Why I’m actively ASKING clients to find bugs, glitches, and confusing parts
• How my relationship with client feedback has changed as I’ve grown my business
• Why getting deeply involved in client delivery again has made me MORE excited to sell
• The connection between having proof your offer works and being able to market it with your full chest
• Why I think being good at BOTH sales and delivery is essential if you want to grow
• What I’m working on next as I shift from curriculum mode into launch mode
• My thoughts on what happens when growing offers, events, and businesses inevitably make mistakes

One of my biggest realizations through this whole process is that when you become shaky about the results your offer gets, you become shaky about selling it.

It’s a lot easier to show up and say, “THIS PROGRAM WORKS,” when you have mountains of receipts showing you that it actually does.

So the curriculum is live. The kitchen sink has officially gotten a MAJOR cleanup.

And now?

It’s time to sell the thing.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

What happens when cleaning up your offer turns into obsessing over every tiny detail of your NEW curriculum?

Welcome to Part 4 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

I gave myself a hard deadline: the new curriculum is going LIVE to my clients on Monday.

And thank God I did, because I could easily spend another month tinkering with this thing.

Over the last few days, I’ve been re-recording curriculum AND building an entirely new custom client portal. There is always another button I could move, lesson I could re-record, workflow I could improve, or tiny detail I could obsess over.

So in this episode, I’m sharing the reminders I’m using to get myself out of the perfectionism loop and actually SHIP IT:

• Why I gave myself a hard deadline to get the new curriculum into my clients’ hands
• Why “my clients are going to LOVE this as-is” has become my current mantra
• How I’m reminding myself that this is Version 1, not the final version
• Why feedback from your clients is a gift, especially when you’re launching something new
• Why you can’t actually know what needs to be improved until real clients use it
• How getting crystal clear on ONE client result has made every curriculum decision easier
• A behind-the-scenes look at the custom client portal I’ve been building
• How I’m thinking about balancing client delivery AND selling as I head into my next launch

Your curriculum does not have to be perfect to change your clients’ lives.

Get Version 1 into their hands. See what works. Find what’s confusing. Fix what’s broken. Keep iterating.

Because if you’re actually committed to getting your clients better results, your curriculum is never really going to be “done” anyway.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call