Amazon success isn’t about hacks—it’s about strategy, systems, and execution.In this episode, I sit down with Monte Desai to break down what’s actually working on Amazon today, the mistakes even experienced sellers keep making, and how brands should be thinking about scale in 2025 and beyond.

We cover advertising efficiency, brand positioning, operational leverage, and the mindset required to win in an increasingly competitive marketplace. Whether you’re a growing brand or an established seller feeling margin pressure, this conversation delivers practical insights you can apply immediately.

Steve Yates - Contact Information

Website: ⁠⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/stevenmyates/⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠⁠www.youtube.com/@PrimeGuidance⁠⁠⁠⁠⁠

Prime Guidance Free Consultation

For a free consultation with Prime Guidance CEO, Steve Yates, please visit ⁠⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠⁠ and submit a "Contact Us" form to arrange a call.

What really triggers an Amazon suspension—and how can sellers get reinstated faster? In this episode, former Amazon insider Chris McCabe shares powerful insights on navigating enforcement, writing effective appeals, and protecting your brand from costly disruptions.

From understanding Amazon’s internal processes to building long-term compliance strategies, this episode is packed with actionable guidance for e-commerce brands, aggregators, and third-party sellers aiming to stay in good standing and scale confidently.

Steve Yates - Contact Information

Website: ⁠⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/stevenmyates/⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠⁠www.youtube.com/@PrimeGuidance⁠⁠⁠⁠⁠

Prime Guidance Free Consultation

For a free consultation with Prime Guidance CEO, Steve Yates, please visit ⁠⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠⁠ and submit a "Contact Us" form to arrange a call.

In this episode, Saqlain Mahmud, co-founder of Elevate Logistics, shares strategies to accelerate Amazon growth, expand internationally, build a strong brand, and master marketplace operations. Drawing on his experience running a cross-border e-commerce logistics company that ships to over 150 countries, Saqlain provides actionable advice aimed at e-commerce operators, Amazon sellers, brand managers, and digital entrepreneurs.

He discusses negotiating better terms with suppliers to fuel growth, streamlining global shipping into Amazon’s fulfillment centers, and navigating expansion into new markets. Saqlain also highlights brand-building tactics—from premium packaging to engaging post-purchase customer touchpoints—to improve loyalty and customer satisfaction. Listeners will gain practical insights from Saqlain’s journey that they can apply to scale their own Amazon and e-commerce businesses.

Steve Yates - Contact Information

Website: ⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/stevenmyates/⁠⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠www.youtube.com/@PrimeGuidance⁠⁠⁠⁠

Prime Guidance Free Consultation

For a free consultation with Prime Guidance CEO, Steve Yates, please visit ⁠⁠⁠⁠www.primeguidance.com⁠⁠⁠⁠ and submit a "Contact Us" form to arrange a call.