What would you do differently if you had access to more property management data, industry research, and operator insights than the average business owner?

In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management and co-founder of Crane, to explore how Peter uses analytics and an engineering mindset to make better decisions inside his property management company.

Peter shares how RL Property Management operates more than 700 doors while intentionally keeping its systems simple, limiting changes to its tech stack, and using client feedback to identify where the business needs improvement. He explains how NPS survey data uncovered a major problem with maintenance, why business owners occasionally need to override their leadership teams, and why speed of decision-making can be more valuable than waiting for the perfect answer.

Marc and Peter also discuss simplifying your tech stack, avoiding duplicated data, creating separation between the owner and the business, and why stepping away from daily operations can actually make your company stronger.

If you want to make decisions based on what the data is telling you instead of assumptions, this episode offers a practical look at running a smarter, simpler property management business.

Join the CRANE PM group at https://www.joincrane.co/

Property Manager Websites - the highest performing property management website in the industry

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business.

In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personalizing sales conversations, improving owner communication, and helping property management companies reduce churn.

Lior explains the evolution from traditional CRMs that require your team to constantly enter information and maintain workflows to AI-native systems that can perform much of that work themselves. They discuss Blanket's new owner-focused CRM, its AI sales agent, Lead Finder, and how AI can identify and communicate differently with investors and accidental landlords.

Marc and Lior also dig into a larger challenge facing property managers: what happens when the market changes but your business doesn't? From declining investor activity to changing owner profiles, they explain why property management companies need to adapt their marketing, sales, and communication strategies rather than waiting for the market to return to what it used to be.

Plus, Marc shares his perspective on whether the AI revolution is really as unprecedented as the hype suggests or simply the latest major technological shift businesses need to learn how to use.

Check out Blanket at https://blankethomes.com/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

What would your property management company look like if it didn't depend on you to keep everything running?

In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done.

Katie shares how FIG developed a culture where employees can hold anyone accountable, including her, and how dashboards and measurable KPIs help the team identify problems before they grow. She also explains why FIG stopped answering every incoming phone call, eliminated walk-in office visits, and closes the office every Monday, all while continuing to serve hundreds of rental properties.

But Katie's approach extends beyond operational efficiency. She shares how her nonprofit is creating housing opportunities for people facing significant barriers, including young adults aging out of foster care, and how changing one property's rent collection structure increased collections from roughly 76% to 97% in a single month.

Most importantly, Katie explains why she doesn't consider a business successful unless she's creating something she can eventually step away from.

If you're trying to build a property management company that can grow without requiring more and more of your time, this conversation offers a very different way to think about leadership, systems, culture, and what business success actually looks like.

Contact Katie Linkous at https://figpminc.com/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Are more doors actually making your property management company more profitable?

In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge some common assumptions about growth, pricing, and profitability in property management. Deb explains why door count can become a vanity metric and why some companies may actually become more profitable by fixing operational inefficiencies before pursuing additional growth.

The conversation then turns to pricing, where Marc and Deb debate the pros and cons of tiered pricing models versus dynamic pricing. Marc explains why offering multiple service levels can undermine your position as the expert, while Deb explores how property-level profitability should influence what you charge.

They also discuss identifying unprofitable properties and difficult owners, knowing when to raise fees or let an owner go, healthy client attrition rates, and why owners who refuse to delegate eventually become the bottleneck preventing their companies from scaling.

If you want to grow a healthier, more profitable property management company—not simply accumulate more doors—this episode will challenge how you think about pricing and growth.

Contact Deb Newell for Real Time Consulting at https://www.propertymanagementconsulting.com/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Hiring a great employee is only the beginning. What happens during their first days, weeks, and months can determine whether they become a long-term asset to your property management company or another hire that doesn't work out.

In this episode of the Property Management Business Podcast, Marc Cunningham sits down with Pete Neubig of VPM Solutions to break down how to successfully onboard and train a new employee. They walk through the entire process, from preparing for a new hire's first day and introducing company culture to creating a structured training program, evaluating performance, and eventually giving employees the independence to own their roles.

Pete explains why training should move from broad company knowledge into role-specific responsibilities, how long training should last, and why new employees should build their own training manuals as they learn. Marc also shares how his team evaluates new hires, uses weekly one-on-one meetings, and determines when someone simply isn't the right fit.

If you're investing time and money into finding great people, this episode will help you make sure that investment doesn't end on hiring day.

Connect with Pete and VPM Solutions at https://www.vpmsolutions.com/affiliate/pm-build

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

What separates property management companies that grow intentionally from those that simply react?

In this episode, Marc Cunningham sits down with Andrew Smallwood, Chief Strategy Officer at Second Nature, for a deep dive into strategic thinking. Rather than discussing theory, Andrew walks Marc through a real strategic planning session, exploring how property managers can make better long-term decisions, identify the right customers, and build businesses around intentional choices instead of constant opportunities.

Together, they discuss defining your ideal customer, knowing where not to compete, balancing focus with growth, avoiding common strategic planning mistakes, and creating a business that's known for something truly unique. They also explore why collaboration isn't the same as consensus and how leaders can confidently make strategic decisions while still involving their teams.

Whether you're managing 30 doors or 3,000, this conversation will challenge how you think about building your business for the long term.

Connect with Andrew Smallwood:

andrew@secondnature.com

https://www.secondnature.com/request-demo?utm_source=website&utm_medium=backlink&utm_campaign=pm_build

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Do you know where your owner leads are actually coming from or are you just guessing?

In this episode, Marc Cunningham sits down with Landon Murie, Founder and CEO of Goodjuju Marketing, to discuss the results of a comprehensive marketing study analyzing where property management owner leads originate. Instead of relying on assumptions, Landon shares real data gathered from thousands of website visitors and lead submissions to uncover which marketing channels are producing results.

Marc and Landon explore how Google search compares to AI platforms like ChatGPT, why educational content continues to outperform generic marketing, and what property managers should be doing today to improve their online visibility. They also discuss Google's increasing emphasis on expertise, authority, and trust, along with practical SEO strategies that can help companies generate more qualified owner leads.

If you're looking to grow your property management company, this episode provides actionable marketing insights backed by real-world data not opinions.

Connect with Landon Murie:

Landon@gogoodjuju.com

https://gogoodjuju.com/pm-build/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

Why would we sell our successful, growing property management company?

In this special episode of the Property Management Business Podcast, the microphone gets turned around as Kit Garren interviews Marc Cunningham about Grace Property Management's recent sale to Associa and Rhome Property Management.

After announcing the sale earlier this year, Marc received countless questions from industry peers: Was the company struggling? Was he burned out? Was this an exit strategy? In this candid conversation, Marc shares the real story behind the decision.

You'll hear how Grace Management evolved from a family business founded in 1978 to one of Denver's most respected property management companies, why the company began exploring acquisition opportunities while business was thriving, and how concepts like risk management, succession planning, team stability, and long-term vision ultimately influenced the decision.

Whether you have 100 doors or 10,000, this episode offers valuable insights into viewing your business as an asset, thinking strategically about the future, and making decisions that serve both your team and your legacy.

Connect for Kit Garren:

Kit.garren@rhomepm.com

828-779-5504

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.