Can a property management company add real estate sales or should a real estate sales company bolt on property management?

In this episode, Marc Cunningham sits down with Justin Woodall to unpack how Justin successfully built a property management division out of an already thriving real estate sales business. Justin shares why he chose to separate the two brands, how personality differences between sales and property management shape hiring decisions, and what operational structures made growth possible without burning out the owner.

You'll hear candid insights on referral strategies between sales and PM, how to protect online reviews, how to communicate sales services to owner clients, and why recurring revenue from property management ultimately creates more long-term enterprise value than sales commissions alone.

This episode is essential listening for operators weighing expansion opportunities, deciding where to focus limited resources, or thinking about how to build a business that scales beyond themselves.

Woodall Realty Group

Upkeep Media: Get a free property management lead gen analysis

Property Manager Websites - the highest performing property management website in the industry

Venderoo- An always-on AI teammate to handle all aspects of maintenance

Lead Simple - manage more doors with less stress using LeadSimple

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.