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Proof to Product

Proof to Product

著者： Katie Hunt
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt アート マネジメント・リーダーシップ リーダーシップ 経済学
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  • Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows?

    Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows?
    2026/07/16

    One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.

    And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.

    Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.

    Enjoy this clip!

    You can listen to the full episode here: http://prooftoproduct.com/256

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    続きを読む 一部表示
    5 分
  • 449 | Why Wholesale Customer Retention is Important Yet Often Overlooked with Katie Hunt

    449 | Why Wholesale Customer Retention is Important Yet Often Overlooked with Katie Hunt
    2026/07/14

    Did you know that it costs up to seven times more to acquire a new customer than it does to retain a current customer? Yes, seven times!

    We spend so much time, money and energy chasing new customers, new followers, new email subscribers, new stockists.

    And meanwhile, we have people who already bought from us, the ones who already know us and like us. They trust our brand and most of us are barely talking to them. So today we're going to fix that and talk about why customer retention is so important.

    Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

    Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

    Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

    SIGN UP FOR THE WAITLIST

    You can view full show notes and more at http://prooftoproduct.com/449

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    続きを読む 一部表示
    20 分
  • Quick Hit: What Makes a Retailer Say No to Buying Your Product?

    Quick Hit: What Makes a Retailer Say No to Buying Your Product?
    2026/07/09

    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.

    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.

    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.

    You get to decide what works best for you and your brand.

    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.

    You can listen to the full episode with Ginger Diaz of Feliz Modern & Rancho Diaz here: http://prooftoproduct.com/303

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    続きを読む 一部表示
    7 分
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