『Proof to Product』のカバーアート

Proof to Product

Proof to Product

著者： Katie Hunt
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10月19日まで。※適用条件あり
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt アート マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Quick Hit: How Aggressive Should I Get With My Holiday Marketing?

    Quick Hit: How Aggressive Should I Get With My Holiday Marketing?
    2026/10/15

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode with Mei Pak of Creative Hive Co here: http://prooftoproduct.com/265

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    続きを読む 一部表示
    7 分
  • 464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper

    464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
    2026/10/13

    How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years.

    She shares how customer feedback shaped her product format, her materials, her wholesale approach, and her newest line, and why she checks every instinct against the data before acting on it.

    In this episode, you'll learn:

    • Why Chasing Paper sold wallpaper in panels instead of rolls from the start, so a customer with a small project could spend $60 instead of $250 and buy in at any budget
    • How launching with two materials, Standard and Luxe, worked like an accidental A/B test, and why Elizabeth discontinued the lower-priced option about nine months in instead of continuing to explain the difference
    • How Chasing Paper treats wholesale as a customer acquisition channel, drop-shipping for retail partners and using those placements to build brand trust
    • Why the trade program, where repeat rate, average order value, and lifetime value run three to four times higher than direct-to-consumer, became the reason to launch fabric
    • Why deepening relationships with the customers you already have can matter more than constantly finding new ones, and why a small team has to be selective about new channels
    • How Elizabeth pairs instinct with data, and why one source of truth for attribution keeps her team from cherry-picking numbers to support a hunch

    Today's episode is brought to you by our Retailer Roundtable interview series.

    To make a strong first impression with wholesale buyers, we need to do a few things well.

    • We need to make it easy for stores to purchase from us
    • We need clear pricing and terms and conditions
    • We need to build strong relationships with our customers

    All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

    You can view full show notes and more at http://prooftoproduct.com/464

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    続きを読む 一部表示
    39 分
  • Quick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?

    Quick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?
    2026/10/08

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode here: http://prooftoproduct.com/419

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    続きを読む 一部表示
    6 分
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