On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space.

Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more!

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

2:15 | Who is Erica Kang?

4:35 | Inspiration behind KryptoSeoul

10:38 | Adapting to the Pandemic

14:30 | KryptoSeoul events

15:50 | Crypto education in Vietnam and South Korea

19:40 | Using word-of-mouth to build communities

23:22 | Being a Mom in Crypto

27:36 | BITWIRE AD SEGMENT

33:05 | How to build authentic communities

35:20 | Crypto self-learning advice

39:20 | Core values for success in crypto

46:36 | Learn more about KryptoPlanet

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Erica Kang:

X: https://x.com/ekang426

X: https://x.com/kryptoseoul

LinkedIn: https://www.linkedin.com/in/ericakang426

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits.

Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more.

Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

2:15 | Who is Tom Bruni?

3:22 | Stocktwits

4:25 | How to remain credible as an expert

5:50 | What Tom learned from interviews with publishers

9:07 | Impact of Direct-to-Audience channels

11:45 | Managing Community expectations

13:41 | BITWIRE AD SEGMENT

14:30 | Balance representing Stocktwits and personal voice as an expert

16:26 | Tom Bruni’s blog

17:42 | How to become an organization's spokesperson?

19:56 | How to remain as a valuable resource to reporters

22:24 | Don’t overthink media interviews

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Tom Bruni:

Website: https://stocktwits.com/BruniCharting
X: https://x.com/BruniCharting

LinkedIn: https://www.linkedin.com/in/tombruni/

LinkedIn: https://www.linkedin.com/company/stocktwits

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients.

Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

1:23 | Who is Eunice Hwangbo?

3:43 | Who is Alex Gil?

5:18 | Differences in PR Support by Industry

8:10 | Eras of Crypto Media Cycles

12:10 | Educating clients on PR

17:28 | Value of Press Releases in Crypto

20:22 | Client example of Announcing News

24:28 | BITWIRE AD SEGMENT

26:15 | Building profiles for thought leaders

31:45 | AI for Comms Professionals

36:35 | Staying technically curious

38:55 | No better time to be in PR

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Alex Gil & Eunice Hwangbo & Nikki Brown:

LinkedIn: https://www.linkedin.com/in/nikkibrown221/

LinkedIn: https://www.linkedin.com/in/eunicehwangbo/

LinkedIn: https://www.linkedin.com/in/alexandragil13/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR.

Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

1:30 | Who is Samantha Yap?

3:47 | Journalism to Public Relations

5:24 | How Samantha started her own agency

8:27 | How has Crypto PR evolved?

10:42 | PR is a relationship business

11:55 | Most common messaging mistakes

14:40 | Helping Founders identify their brand story

16:36 | Navigating Crisis Management

19:53 | Strategies for helping brands stand out

22:15 | BITWIRE AD SEGMENT

23:37 | Importance of thought leadership

25:24 | Best channels for comms

27:35 | Having a strong point-of-view

28:10 | Work-life balance as a Mom

39:52 | Advice for NEW PR professionals

41:31 | Final thoughts from Samantha Yap

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Samantha Yap & YAP Global Links:

Website: https://yapglobal.com
X: https://x.com/yapglobalteam
X: https://x.com/samanthawyap

LinkedIn: https://www.linkedin.com/company/yapglobal/

LinkedIn: https://www.linkedin.com/in/samanthawyap/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well.

Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

0:54 | Elizabeth Olson’s Story

8:04 | Approach to X Engagement

11:25 | Tips on getting started in Bitcoin

12:58 | Preferred AI tools

14:04 | Importance of AI Optimization

17:14 | How to approach brand building

20:58 | Marketing Challenges in Bitcoin space

24:05 | BITWIRE AD SEGMENT

27:27 | Most rewarding aspect of working in Bitcoin space

29:19 | Elizabeth’s favorite type of events

32:56 | Trends to keep an eye on

33:24 | How will the narrative of Bitcoin evolve over time?

34:10 | Final thoughts from Elizabeth Olson

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Elizabeth Olson:

Website:
X: https://x.com/ElizabethOls0n
LinkedIn: https://www.linkedin.com/in/elizabethaliceolson/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy.

Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

1:00 | Who is Keli Callaghan?

4:50 | How has Crypto changed?

8:14 | Thought Leadership for Founders

11:13 | Community Building Strategies

13:33 | Recruiting from Universities

15:03 | BITWIRE AD SEGMENT

16:24 | How to make your brand stand out

18:27 | How to measure PR success

20:12 | PR Tools

21:59 | How PR professionals can get into the Crypto industry

25:14 | How to juggle being a Mom and a PR career

29:23 | Time-management Tips

31:10 | Future of Crypto-related Marketing

34:17 | Most fulfilling part of Keli’s job

35:28 | Final thoughts from Keli Callaghan

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Keli Callaghan & Arrington Capital Links:

X: https://x.com/kelicallaghan
X: https://x.com/arrington_cap

LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303

LinkedIn: https://www.linkedin.com/company/arrington-capital

Arrington Capital Website: https://www.arringtoncapital.com

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility.

Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

⏰ Timestamps:

0:00 | Intro

0:58 | Who is Kelsey Ruiz?

4:25 | Visibility goals for Aztec

6:30 | Comms strategies for Aztec’s testnet launch

9:45 | Takeaways from successful testnet coverage

14:19 | Achievements in Comms for Aztec Labs

17:26 | BITWIRE AD SEGMENT

18:52 | Value of placements outside of Crypto

24:34 | Key differences in Comms vs PR

28:55 | Challenges of navigating Crypto comms

33:43 | Using social media to increase visibility

37:59 | How to use AI to enhance comms strategy

42:40 | Final thoughts from Kelsey Ruiz

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

🔗 Kelsey Ruiz Links:

X: https://x.com/kelseyruiz_

LinkedIn: https://www.linkedin.com/in/kelseyleeann408/

Aztec Website: https://www.aztec.network

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there.

Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Timestamps:

0:00 | Intro

0:55 | Bhaji Illuminati’s background in marketing

2:50 | From marketing to leadership at Centrifuge

8:58 | Transparency with your community

9:24 | Evolution of Bhaji’s leadership philosophy

10:55 | Creating the RWA Summit

17:27 | Advice for balancing family & career

20:21 | Keeping up with the market narrative

22:13 | AI tools for aggregating news & information

24:16 | Centrifuge website & socials

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Bhaji Illuminati & Centrifuge Links:

Website: https://centrifuge.io

X: https://x.com/centrifuge

LinkedIn: https://www.linkedin.com/in/bhajiilluminati

LinkedIn: https://www.linkedin.com/company/centrifugehq

Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.