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Proof-of-PR

Proof-of-PR

著者: Kelley Weaver CEO of Melrose PR and Founder of Bitwire
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Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I’m your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today’s comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.Proof-of-PR 2025 マネジメント・リーダーシップ リーダーシップ 経済学
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  • Season 3 Episode 9: Building Authentic Communities in Crypto (ft. Erica Kang)
    2025/09/11

    On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space.

    Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more!

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    2:15 | Who is Erica Kang?

    4:35 | Inspiration behind KryptoSeoul

    10:38 | Adapting to the Pandemic

    14:30 | KryptoSeoul events

    15:50 | Crypto education in Vietnam and South Korea

    19:40 | Using word-of-mouth to build communities

    23:22 | Being a Mom in Crypto

    27:36 | BITWIRE AD SEGMENT

    33:05 | How to build authentic communities

    35:20 | Crypto self-learning advice

    39:20 | Core values for success in crypto

    46:36 | Learn more about KryptoPlanet

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    🔗 Erica Kang:

    X: https://x.com/ekang426

    X: https://x.com/kryptoseoul

    LinkedIn: https://www.linkedin.com/in/ericakang426

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    49 分
  • Season 3 Episode 8: Managing Communications & Community for your Organization (ft. Tom Bruni)
    2025/08/28

    On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits.

    Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more.

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    2:15 | Who is Tom Bruni?

    3:22 | Stocktwits

    4:25 | How to remain credible as an expert

    5:50 | What Tom learned from interviews with publishers

    9:07 | Impact of Direct-to-Audience channels

    11:45 | Managing Community expectations

    13:41 | BITWIRE AD SEGMENT

    14:30 | Balance representing Stocktwits and personal voice as an expert

    16:26 | Tom Bruni’s blog

    17:42 | How to become an organization's spokesperson?

    19:56 | How to remain as a valuable resource to reporters

    22:24 | Don’t overthink media interviews

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    🔗 Tom Bruni:

    Website: https://stocktwits.com/BruniCharting
    X: https://x.com/BruniCharting

    LinkedIn: https://www.linkedin.com/in/tombruni/

    LinkedIn: https://www.linkedin.com/company/stocktwits

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    24 分
  • Season 3 Episode 7: PR & Comms Insights from Melrose Professionals (ft. Alex Gil & Eunice Hwangbo)
    2025/08/14

    On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients.

    Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

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    Timestamps:

    0:00 | Intro

    1:23 | Who is Eunice Hwangbo?

    3:43 | Who is Alex Gil?

    5:18 | Differences in PR Support by Industry

    8:10 | Eras of Crypto Media Cycles

    12:10 | Educating clients on PR

    17:28 | Value of Press Releases in Crypto

    20:22 | Client example of Announcing News

    24:28 | BITWIRE AD SEGMENT

    26:15 | Building profiles for thought leaders

    31:45 | AI for Comms Professionals

    36:35 | Staying technically curious

    38:55 | No better time to be in PR

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    🔗 Alex Gil & Eunice Hwangbo & Nikki Brown:

    LinkedIn: https://www.linkedin.com/in/nikkibrown221/

    LinkedIn: https://www.linkedin.com/in/eunicehwangbo/

    LinkedIn: https://www.linkedin.com/in/alexandragil13/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    42 分
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