🌀 Micro-signal → macro impact.

Fractals turn one sharp datapoint into outsized results.

In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch To Growth™, sits with sales genius John Glover to discuss how fractal efficiency scales insight across your sales process - reframing exec priorities and creating compounding wins.

What you’ll hear

• Fractal efficiency: small → repeatable → scalable

• Packaging a micro insight in codified CEO/CFO language

• Turning one datapoint into momentum (no spray-and-pray)

About the guest: John Glover, founder of Quality Revenue, qualityrevenue.com, builds systems for predictable sales growth.

About Project Campfire: leaders gather close to share real stories, fresh ideas, and techniques that spark what’s next. Pull up a chair and follow to catch the new episodes when they drop and make sure to catch this full episode live now🔥

Around a fire, good ideas catch. In this first episode of Project Campfire, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G™ leader and founder of Quality Revenue, to unpack how natural systems apply to sales: mimicry, timing, and signal. John shares how he turned a “dead” territory into 1200% growth, why writing in codified language that feels like internal comms cuts through the noise, and what happened when he tested nature-pattern outreach that delivered 70–80% open rates.

You’ll learn

• How to mine years of CRM noise to find real buying signal

• Mimicry: write like trusted internal voices (CFO, board)

• Align the hook with the help so the offer lands

• Timing ideas, including Fibonacci-style cadences

• A simple model: mimicry, fractal efficiency, swarm intelligence, symbiosis

Guest

John Glover, founder of Quality Revenue – systems for predictable sales growth.

About Project Campfire

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

📩 Signal over noise.

“Codified language” and mimicry = write in the language the CEO’s brain treats as internal signal, not spam..

In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch to Growth, sits with John Glover, Sketch To Growth Leader and founder of Quality Revenue, to show how mirroring trusted internal voices lifts opens and replies - without gimmicks.

What you’ll hear

• What “codified language” is (and why it works)

• Hacking the CEO brain so you get past sales defenses

• The ethical guardrail: the hook must match the help

  
  

About the guest: John Glover, founder of Quality Revenue, builds systems for predictable sales growth and helps train sales team to explode past their quotas.

About Project Campfire: leaders gather close to share real stories, fresh ideas, and techniques that spark what’s next. Pull up a chair and follow to catch the first full episode when it drops. 🔥