CEOs don’t miss targets because of spreadsheets - they miss because of blind spots. In this episode, Lina Viner unpacks the Rewire Method: a business-built, neuroscience-informed way to surface subconscious blocks, flip your brain into a theta learning state, install better beliefs, and verify change with simple muscle-testing. We get practical on applying it to teams - from CEO assessment to department diagnostics to a 20-minute daily protocol that reduces friction and speeds execution.

• What you’ll learn: subconscious blueprints, fast feedback loops, and how belief shifts turn into pipeline, delivery, and culture gains

• Who it’s for: founders, CEOs, and operators who want measurable performance change, not mindset fluff

What’s inside the full episode:

• Subconscious blueprints and leadership blind spots

• Practical rewiring in minutes a day

• Applying it to teams for faster, cleaner execution

Keywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growth

Host: José Cotto, Managing Partner, Sketch To Growth

Guest

Lina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com