It’s the question every business podcaster asks: Should I have guests on my show? If so, who and why?

In this episode of Profitcast, Seth Silvers and The Real Brian challenge the traditional guest interview model. They explore why interviewing high-profile guests often fails to grow your show, when guests do make sense, and why your best content might not involve a guest at all.

You’ll hear data-backed examples, guest horror stories, and a fresh framework for deciding who actually adds value to your audience. Spoiler: just because they’re famous doesn’t mean they should be on your podcast.

Topics explored in this episode:

(00:00) Why guest interviews became the default—and why that’s changing

(03:01) Common myths about guests growing your audience

(06:30) A better approach: only invite guests who solve problems

(10:00) Editing reality: value ≠ credentials

(14:00) Real case study: big guest, big reach... no retention

(18:00) What happens when guests dilute your message

(21:00) The Jordan Harbinger model: trust in the host

(23:00) Why a guest should boost your show—not carry it

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn - https://www.linkedin.com/in/sethsilvers/

The Real Brian:

realbrianmedia.com

TRB's LinkedIn - https://www.linkedin.com/in/iamtherealbrian/

realbrianshow.com

TRB's YouTube Channel - https://www.youtube.com/@rockmypodcast

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Monetizing your podcast sounds great, but is it the right move for your show, your audience, and your business?

In this episode of Profitcast, Seth Silvers and The Real Brian unpack the realities of podcast monetization in 2025. From CPMs and ad networks to value-based sponsorships and backend business strategies, they break down what actually works (and what doesn’t) for business podcasters.

This episode is packed with real-world numbers, examples, and fresh perspective—especially for branded shows, niche podcasts, or anyone tired of outdated monetization models.

(03:33) Why CPM-based monetization doesn’t work for most shows

(08:19) Better monetization models for niche and branded podcasts

(15:24) Indirect monetization: backend offers, client conversion, and trust

(22:15) When podcasting becomes your most effective nurturing tool

(28:28) Real examples of niche shows generating serious revenue

(33:23) Final thoughts: set your own rules and monetize with clarity

What if your podcast isn’t just content—it’s your most effective marketing asset?

In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call.

They share examples, strategies, and personal stories showing how a podcast can streamline sales, deepen relationships, and create evergreen value—without needing to “go viral.”

• (00:00) The bold claim: podcasting is your best marketing tool
• (01:52) How to multiply yourself with a podcast
• (04:39) Podcasts as part of your communication flow
• (06:33) Building trust without more meetings
• (08:19) Word-of-mouth and the hidden value of podcast content
• (09:23) The $30,000 client from 3 episodes
• (10:48) Nurturing through the buyer’s journey
• (11:58) Stop the 7-minute infomercials—deliver real value
• (12:48) The ROI mindset vs. long-term growth
• (17:40) FAQ episodes: the podcast content every business should have

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn



The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Are you asking your audience what they want from your podcast? That might be a mistake.

In this solo episode of Profitcast, The Real Brian shares three crucial actions every business podcaster should take immediately: lean into your expertise, speak with confident authority, and actually deliver exceptional value. He challenges conventional advice and reminds us why your podcast’s success depends on your clarity, not crowd-sourced content ideas.

Whether you're just launching or stuck in growth limbo, this episode is a sharp kick of clarity to help you stand out, serve better, and profit intentionally.

Topics explored in this episode:

(00:00) Why asking your audience what they want can backfire

(01:45) The power of expert-level experience

(02:28) Confidence vs. cockiness

(03:49) The real impact of delivery

(05:34) Why value > hype

(06:47) Personal story: how Pilates changed my life

(07:25) How to apply the 3 keys to your podcast

(08:00) How to work with Brian & Seth

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn



The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

If your podcast audience isn’t growing, you might want to niche down.

In this episode of Profitcast, Seth Silvers and The Real Brian talk about one of the most common and costly mistakes in business podcasting: trying to reach everyone. They explore the power of creating content for a specific person, why general messaging falls flat, and how to align your show’s content and packaging with the audience you actually want to serve.

This episode of Profitcast will help you sharpen your message, focus your strategy, and finally reach the right people with your podcast.

(01:19) Defining your audience in complex businesses

(03:22) When your message and packaging don’t match

(05:29) Why audience alignment takes discipline

(08:49) Create your podcast for one person

(11:19) Speaking to “you,” not “everyone”

(14:42) Specificity is how podcasts grow

(18:06) Aligning your strategy with what you really want

(22:38) Targeting a focused audience, even inside a broad one

(27:21) Solve a specific problem for a specific person

(28:22) Set clear expectations—and meet them

(29:27) Your ideal listener might be you from two years ago

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn



The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Should you be doing an audio-only podcast or adding video into the mix? Is YouTube even considered a podcast platform? In this episode of Profitcast, The Real Brian breaks down the difference between audio and video podcasting and helps you determine what’s best for your business content strategy.

You’ll learn the technical definitions, practical applications, and why the "rules" don’t matter nearly as much as your marketing goals do. This short commentary is going to help you clarify what will move the needle most for your brand.

Topics explored in this episode:

(01:14) Audio vs. video: what does your business need?

(01:52) Why voice creates trust, and video increases reach

(03:04) Defining a “real” podcast (and why it doesn’t really matter)

(04:23) What really matters in 2025 content strategy

(05:00) Why audio + video is the best option for most businesses

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn



The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely?

In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compelling, and sustainable.

Whether you’re an overwhelmed founder, a stretched-thin marketing lead, or someone considering a new approach, this conversation helps you decide who should be the voice of your brand’s podcast, and why it might not need to be you!

Topics explored in this episode:

(00:00) The hosting problem most businesses face

(01:32) When internal hosts don’t work out

(03:49) Can the wrong host hurt your brand?

(05:02) Should a CEO host their own podcast?

(08:09) What professional hosts actually do

(10:44) Benefits of hiring a podcast host

(13:15) Interviewing skills & crisis control

(17:09) Where to find the right host for hire

(20:11) Traits to look for in a host

(23:12) Internal vs external co-hosting

(25:26) Why sustainability is the real strategy

(27:15) How to get in touch for help

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn

The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Are you measuring the right things—or just chasing vanity metrics?

In this episode of Profitcast, Seth Silvers and The Real Brian take a deep dive into podcast analytics: what they used to be, how they’ve evolved, and what you should really be tracking in 2025. Whether you’re podcasting for fun, growth, or business ROI, this conversation will help you shift away from outdated metrics like downloads and into more actionable data that drives smart decisions.

Tracking things like your audience size, completion rates, and 7-day performance help to to meaningfully improve your show’s performance.

Topics explored in this episode:

(00:00) What data actually matters in podcasting?

(01:26) The history of analytics in podcasting

(04:02) Why downloads are incomplete (and still useful)

(06:54) Shift your mindset: from downloads to audience

(10:55) Tracking behavior-changing metrics

(12:46) The 3 types of podcast data to track

(17:40) Why data without insight leads to wasted time

(21:33) Why you should analyze performance at 7 days

(25:19) Monthly data vs. real-time insight

(28:15) Retention rates and 60-second drop-offs

(30:07) Using analytics to adjust intros, pacing, and episode length

(31:59) The big question: Why?

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn

The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow