It’s the question every business podcaster asks: Should I have guests on my show? If so, who and why?

In this episode of Profitcast, Seth Silvers and The Real Brian challenge the traditional guest interview model. They explore why interviewing high-profile guests often fails to grow your show, when guests do make sense, and why your best content might not involve a guest at all.

You’ll hear data-backed examples, guest horror stories, and a fresh framework for deciding who actually adds value to your audience. Spoiler: just because they’re famous doesn’t mean they should be on your podcast.

Topics explored in this episode:

(00:00) Why guest interviews became the default—and why that’s changing

(03:01) Common myths about guests growing your audience

(06:30) A better approach: only invite guests who solve problems

(10:00) Editing reality: value ≠ credentials

(14:00) Real case study: big guest, big reach... no retention

(18:00) What happens when guests dilute your message

(21:00) The Jordan Harbinger model: trust in the host

(23:00) Why a guest should boost your show—not carry it

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn - https://www.linkedin.com/in/sethsilvers/

The Real Brian:

realbrianmedia.com

TRB's LinkedIn - https://www.linkedin.com/in/iamtherealbrian/

realbrianshow.com

TRB's YouTube Channel - https://www.youtube.com/@rockmypodcast

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Monetizing your podcast sounds great, but is it the right move for your show, your audience, and your business?

In this episode of Profitcast, Seth Silvers and The Real Brian unpack the realities of podcast monetization in 2025. From CPMs and ad networks to value-based sponsorships and backend business strategies, they break down what actually works (and what doesn’t) for business podcasters.

This episode is packed with real-world numbers, examples, and fresh perspective—especially for branded shows, niche podcasts, or anyone tired of outdated monetization models.

(03:33) Why CPM-based monetization doesn’t work for most shows

(08:19) Better monetization models for niche and branded podcasts

(15:24) Indirect monetization: backend offers, client conversion, and trust

(22:15) When podcasting becomes your most effective nurturing tool

(28:28) Real examples of niche shows generating serious revenue

(33:23) Final thoughts: set your own rules and monetize with clarity

What if your podcast isn’t just content—it’s your most effective marketing asset?

In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call.

They share examples, strategies, and personal stories showing how a podcast can streamline sales, deepen relationships, and create evergreen value—without needing to “go viral.”

• (00:00) The bold claim: podcasting is your best marketing tool
• (01:52) How to multiply yourself with a podcast
• (04:39) Podcasts as part of your communication flow
• (06:33) Building trust without more meetings
• (08:19) Word-of-mouth and the hidden value of podcast content
• (09:23) The $30,000 client from 3 episodes
• (10:48) Nurturing through the buyer’s journey
• (11:58) Stop the 7-minute infomercials—deliver real value
• (12:48) The ROI mindset vs. long-term growth
• (17:40) FAQ episodes: the podcast content every business should have

Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

Seth Silvers:

storyon.co

Seth's LinkedIn



The Real Brian:

realbrianmedia.com

TRB's LinkedIn

realbrianshow.com

TRB's YouTube Channel

Subscribe and Listen to The Real Brian Show Podcast HERE:

Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg

Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow