• Profitcast - Helping businesses start a podcast that is profitable

  • 著者： The Real Brian
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Profitcast - Helping businesses start a podcast that is profitable

著者： The Real Brian
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  • Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people. If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place. Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.
    Real Brian Media
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あらすじ・解説

Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people. If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place. Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.
Real Brian Media
マーケティング マーケティング・セールス 経済学
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エピソード
  • Audio vs. Video Podcasting: What’s Best for Your Business?

    Audio vs. Video Podcasting: What’s Best for Your Business?
    2025/04/22

    Should you be doing an audio-only podcast or adding video into the mix? Is YouTube even considered a podcast platform? In this episode of Profitcast, The Real Brian breaks down the difference between audio and video podcasting and helps you determine what’s best for your business content strategy.

    You’ll learn the technical definitions, practical applications, and why the "rules" don’t matter nearly as much as your marketing goals do. This short commentary is going to help you clarify what will move the needle most for your brand.

    Topics explored in this episode:

    (01:14) Audio vs. video: what does your business need?

    (01:52) Why voice creates trust, and video increases reach

    (03:04) Defining a “real” podcast (and why it doesn’t really matter)

    (04:23) What really matters in 2025 content strategy

    (05:00) Why audio + video is the best option for most businesses

    Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.


    Seth Silvers:

    storyon.co

    Seth's LinkedIn

    

    The Real Brian:

    realbrianmedia.com

    TRB's LinkedIn

    realbrianshow.com

    TRB's YouTube Channel


    Subscribe and Listen to The Real Brian Show Podcast HERE:

    Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

    Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

    YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg


    Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

    Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

    Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow
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    6 分
  • Should You HIRE A Host For Your Podcast?

    Should You HIRE A Host For Your Podcast?
    2025/04/15

    You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely?

    In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compelling, and sustainable.

    Whether you’re an overwhelmed founder, a stretched-thin marketing lead, or someone considering a new approach, this conversation helps you decide who should be the voice of your brand’s podcast, and why it might not need to be you!

    Topics explored in this episode:

    (00:00) The hosting problem most businesses face

    (01:32) When internal hosts don’t work out

    (03:49) Can the wrong host hurt your brand?

    (05:02) Should a CEO host their own podcast?

    (08:09) What professional hosts actually do

    (10:44) Benefits of hiring a podcast host

    (13:15) Interviewing skills & crisis control

    (17:09) Where to find the right host for hire

    (20:11) Traits to look for in a host

    (23:12) Internal vs external co-hosting

    (25:26) Why sustainability is the real strategy

    (27:15) How to get in touch for help

    Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

    Seth Silvers:

    storyon.co

    Seth's LinkedIn

    The Real Brian:

    realbrianmedia.com

    TRB's LinkedIn

    realbrianshow.com

    TRB's YouTube Channel


    Subscribe and Listen to The Real Brian Show Podcast HERE:

    Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

    Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

    YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg


    Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

    Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

    Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow
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    28 分
  • What Podcast Analytics Actually Matter?

    What Podcast Analytics Actually Matter?
    2025/04/08

    Are you measuring the right things—or just chasing vanity metrics?

    In this episode of Profitcast, Seth Silvers and The Real Brian take a deep dive into podcast analytics: what they used to be, how they’ve evolved, and what you should really be tracking in 2025. Whether you’re podcasting for fun, growth, or business ROI, this conversation will help you shift away from outdated metrics like downloads and into more actionable data that drives smart decisions.

    Tracking things like your audience size, completion rates, and 7-day performance help to to meaningfully improve your show’s performance.

    Topics explored in this episode:

    (00:00) What data actually matters in podcasting?

    (01:26) The history of analytics in podcasting

    (04:02) Why downloads are incomplete (and still useful)

    (06:54) Shift your mindset: from downloads to audience

    (10:55) Tracking behavior-changing metrics

    (12:46) The 3 types of podcast data to track

    (17:40) Why data without insight leads to wasted time

    (21:33) Why you should analyze performance at 7 days

    (25:19) Monthly data vs. real-time insight

    (28:15) Retention rates and 60-second drop-offs

    (30:07) Using analytics to adjust intros, pacing, and episode length

    (31:59) The big question: Why?

    Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.

    Seth Silvers:

    storyon.co

    Seth's LinkedIn

    The Real Brian:

    realbrianmedia.com

    TRB's LinkedIn

    realbrianshow.com

    TRB's YouTube Channel


    Subscribe and Listen to The Real Brian Show Podcast HERE:

    Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986

    Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1

    YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg


    Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz

    Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!

    Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow
    続きを読む 一部表示
    35 分

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