push to the side. That is, until you realize it is quietly costing you real jobs when homeowners check you out on social media, and your page looks inactive.

In this episode, I sit down with Jackie Benjamin to talk about how profitable home service businesses approach social media differently. We get into what actually builds credibility, what gets conversations started, and the simple systems that keep you from disappearing online when work gets busy.

And yes, we talk about the profit leak most owners never notice until the money is already gone.

What You'll Learn…

• Why inconsistent social media posting creates doubt for homeowners before they ever call

• How profitable businesses approach social media posting differently so it builds trust

• Where comments and DMs quietly turn into booked jobs or lost ones

• Why real team photos and simple education outperform polished graphics

• Which platforms actually matter for home service businesses and which ones can wait

• How assigning one person to content capture makes staying visible realistic when work is busy

• Why being active and responsive supports referrals, visibility, and profit over time

Key Moments…

02:00 Why social media posting without engagement creates doubt for homeowners

06:27 How Jackie's team learns a business's voice and responds accurately

08:48 Why human photos and educational content build trust faster

12:52 Which platforms matter most for home service businesses

18:02 The real ROI of social media posting and how inactivity costs jobs

37:49 The biggest hidden profit leak, unanswered comments and DMs

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Jackie at https://www.weassistbusiness.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report
📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/

Payroll is supposed to buy you results, not headaches. When your employee incentive is off, Sneaky Leaky shows up as overtime, slow jobs, and callbacks that chew up your schedule.

In this episode, I sit down with Ryan Shank to talk about why hourly pay can create misaligned incentives, even when your technicians mean well. We get into what performance-based incentive pay can look like in the real world, and how it ties to company goals, customer goals, and technician goals.

If you are tired of paying more and getting less, this conversation will help you see what to fix first.

What You'll Learn…

• Why hourly pay can quietly reward overtime and slow jobs

• How employee incentive changes technician behavior without micromanaging

• The difference between a random bonus and performance based pay

• Why billable efficiency can matter more than close rate

• How to build employee incentive around what techs can control today

• What technicians actually pay attention to after the first payout

• How to cut callbacks and create more net new jobs with the same crew

Key Moments…

00:45 Why Hourly Pay Creates Misaligned Incentives

05:10 What Techs Actually Do When Pay Rewards Hours

10:30 What Performance Pay Can Look Like In The Field

16:05 Billable Efficiency And The Hours You Cannot Bill

22:40 Why Payout Timing Changes Behavior Faster

28:15 Metrics Techs Can Control Today

34:20 Tools That Help Track Incentives And Overtime

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Ryan at https://www.sharewillow.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report
📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/

Many owners assume profitable margins come from more jobs or higher prices, but that is rarely the real case. In this episode, I break down how profitable margins are usually lost through small, fixable problems inside your daily operations. I share real examples from home service businesses that looked successful on the outside but struggled on the inside. They weren't able to keep cash around because they were missing the information to see where it was all going. When Sneaky Leaky quietly drains margin through everyday decisions, working harder does not fix it. This episode walks through practical ways to protect your margins without burning out your team or raising prices.

What You'll Learn…

• Why busy schedules can still leave your bank account feeling tight

• Where profitable margins quietly slip away inside everyday jobs

• How job level tracking reveals what is actually costing you money

• Why callbacks and rework drain time, cash, and confidence

• How labor inefficiencies add up without anyone noticing

• What purchasing and inventory habits do to profitable margins

• Why fixing systems protects profits better than pushing people

Key Moments…

0:45 Why Busy Businesses Still Lose Money

3:20 Tracking Job Profitability Not Just Revenue

6:10 Callbacks As A Silent Margin Drain

9:40 Improving Labor Efficiency Without Burnout

13:20 Purchasing And Inventory Profit Leaks

17:05 Overhead Creep And Margin Loss

20:45 Fixing Processes Not People

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Diane at https://taxcoach4you.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report
📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/