push to the side. That is, until you realize it is quietly costing you real jobs when homeowners check you out on social media, and your page looks inactive.

In this episode, I sit down with Jackie Benjamin to talk about how profitable home service businesses approach social media differently. We get into what actually builds credibility, what gets conversations started, and the simple systems that keep you from disappearing online when work gets busy.

And yes, we talk about the profit leak most owners never notice until the money is already gone.

What You'll Learn…

• Why inconsistent social media posting creates doubt for homeowners before they ever call

• How profitable businesses approach social media posting differently so it builds trust

• Where comments and DMs quietly turn into booked jobs or lost ones

• Why real team photos and simple education outperform polished graphics

• Which platforms actually matter for home service businesses and which ones can wait

• How assigning one person to content capture makes staying visible realistic when work is busy

• Why being active and responsive supports referrals, visibility, and profit over time

Key Moments…

02:00 Why social media posting without engagement creates doubt for homeowners

06:27 How Jackie's team learns a business's voice and responds accurately

08:48 Why human photos and educational content build trust faster

12:52 Which platforms matter most for home service businesses

18:02 The real ROI of social media posting and how inactivity costs jobs

37:49 The biggest hidden profit leak, unanswered comments and DMs

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Jackie at https://www.weassistbusiness.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report
📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/